In: Economics
Individuals are more likely to adopt a modeled behavior if the
model is similar to the observer and has admired status and the
behavior has functional value.
Despite the criticisms, however, his larger theory is still widely
applied by psychologists seeking to understand the roots of anxiety
and the importance of role models, and to glean insight into
purchasing decisions.
Social learning theory is at the root of many cultural and
psychological questions including the influence of nature vs.
nurture on human personality and behavior, the perpetuating cycle
of domestic abuse, and the widely debated link between violent
media and violent behavior. In recent years, some psychologists
have called Bandura’s original findings into question, casting his
experiments as biased, poorly designed, or even unethical.
The highest level of observational learning is achieved by first
organizing and rehearsing the modeled behavior symbolically and
then enacting it overtly. Coding modeled behavior into words,
labels or images results in better retention than simply
observing.