Question

______ kind of match type was added as an option on Google’s search ads platform in 2015 because advertisers wanted a middle ground between broad match (which is often too broad for advertisers’ liking) and phrase match (which is often not broad enough). Placing a plus sign in front of a +keyword activates modified broad match. If Bart included “+wakeboard sale” (not including the quotation marks) in his list of keywords, Bart’s ad would show up only for searches that included wakeboard or a close variant, but the term “sale” would allow for broader matches like discount or cheap. If Bart included “+wakeboard +sale” (plus signs in front of both words, not including the quotation marks), his ad would show up for searches using both words, close variants of both words, in any order, and including other words, like wakeboards half price sale and sale on wakebords (misspellings typically count as a close variant).

A. Modified Broad Match

B. Word Type Match

C. Phrase Match

D. Modified Concise

E. None is correct

Answer 1

A. Modified Board match

Modified Board Match kind of match type was added as an option on Google’s search ads platform in 2015 because advertisers wanted a middle ground between broad match (which is often too broad for advertisers’ liking) and phrase match (which is often not broad enough). Placing a plus sign in front of a +keyword activates modified broad match. If Bart included “+wakeboard sale” (not including the quotation marks) in his list of keywords, Bart’s ad would show up only for searches that included wakeboard or a close variant, but the term “sale” would allow for broader matches like discount or cheap. If Bart included “+wakeboard +sale” (plus signs in front of both words, not including the quotation marks), his ad would show up for searches using both words, close variants of both words, in any order, and including other words, like wakeboards half price sale and sale on wakebords (misspellings typically count as a close variant).