what is Compte nicke buyer utility map

Expert Solution

Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them. Traditional banks focused on developing financial technology to make their offerings more appealing, whereas the fintech Compte-Nickel created a blue ocean by looking at the noncustomers the other banks ignored: low income earners and people facing financial exclusion which is known to be Compte Nicke buyer utility map .

Rahul Sunny answered 2 years ago

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