In: Finance
Table 1 Income Statement Data
Units Sold | 150,000 |
Unit Cost | $40.00 |
Price | $90.00 |
Advertising | $1,200,000 |
Consumer Promotion | $1,600,000 |
Personal Selling | 5 salesperson @ $80,000 each |
Dealer Promotions | $1,300,000 |
Product Development | $900,000 |
If unit cost is $40, what is the return on sales (%) if 2 sales people are added and sales increase by 20,000 units (assume other information in Table 1 stays the same)? [img: “Table 1 Income Statement Data.jpg”]
Current Income statement before adding 2 people is calculated in excel and screen shot provided below:
Net profit is $2,100,000.
Return on sale = $2,100,000 / $13,500,000
= 15.56%
Return on sale is 15.56%.
Now, 2 salesperson increases and due to that sales unit increase by 20,000 unit. So, total unit sale become 170,000.
So,new net income is calculated in excel and screen shot provided below:
New Net income is $2,940,000.
Return on sale = $2,940,000 / $15,300,000
= 19.22%
New return on sale is 19.22%.