Question

In: Finance

Table 1 Income Statement Data Units Sold 150,000 Unit Cost $40.00 Price $90.00 Advertising $1,200,000 Consumer...

Table 1 Income Statement Data

Units Sold 150,000
Unit Cost $40.00
Price $90.00
Advertising $1,200,000
Consumer Promotion $1,600,000
Personal Selling 5 salesperson @ $80,000 each
Dealer Promotions $1,300,000
Product Development $900,000

If unit cost is $40, what is the return on sales (%) if 2 sales people are added and sales increase by 20,000 units (assume other information in Table 1 stays the same)? [img: “Table 1 Income Statement Data.jpg”]

Solutions

Expert Solution

Current Income statement before adding 2 people is calculated in excel and screen shot provided below:

Net profit is $2,100,000.

Return on sale = $2,100,000 / $13,500,000

= 15.56%

Return on sale is 15.56%.

Now, 2 salesperson increases and due to that sales unit increase by 20,000 unit. So, total unit sale become 170,000.

So,new net income is calculated in excel and screen shot provided below:

New Net income is $2,940,000.

Return on sale = $2,940,000 / $15,300,000

= 19.22%

New return on sale is 19.22%.


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