In: Economics
Barnacle Industries was awarded a patent over 15 years ago for a
unique industrial strength cleaner that removes barnacles and other
particles from the hulls of ships. Thanks to its monopoly position,
Barnacle has earned more than $160 million over the past decade.
Its customers—spanning the gamut from cruise lines to
freighters—use the product because it reduces their fuel bills. The
annual (inverse) demand function for Barnacle’s product is given by
P = 400 -0.0005Q, and Barnacle’s cost function is
given by C(Q) = 250Q. Thanks to
subsidies stemming from an energy bill passed by Congress nearly
two decades ago, Barnacle does not have any fixed costs: The
federal government essentially pays for the plant and capital
equipment required to make this energy-saving product.
Absent this subsidy, Barnacle’s fixed costs would be about $6
million annually. Knowing that the company’s patent will soon
expire, Marge, Barnacle’s manager, is concerned that entrants will
qualify for the subsidy, enter the market, and produce a perfect
substitute at an identical cost. With interest rates at 7 percent,
Marge is considering a limit-pricing strategy.
What would Barnacle's profits be if Marge pursues a limit-pricing
strategy if the subsidy is in place?
$
Instructions: Enter your responses to the nearest
penny (two decimal places).
What would Barnacle's profits be if Marge convinces the government
to eliminate the subsidy?
$
What would be the profit of a new entrant if the subsidy is
eliminated and Barnacle continues to produce the monopoly level of
output?
$
Part a) Profits with subsidy in place
First let us calculate cost function in the form Q = a - bP
Here, P = 400 - 0.0005Q
0.0005Q = 400 - P
Q = 800,000 - 2000P
This is of the form Q = a - bp where a=800,000 and b=2000
Now let us calculate the marginal cost
The cost function is given by C(Q) = 250Q
Marginal cost = dC(Q) / dQ (derivative of cost function with respect to Q)
Marginal cost =d/dQ ( 250Q) = 250 X d/dQ(Q)
Marginal cost = 250
Call this c. Thus, c = 250.
Now, if the cost function is given by Q = a - bP and the constant marginal cost is given by c, the profit maximizing price in a monopoly is given by :
pM = a + cb / 2b
pM = 800,000 + (250 X 2000) / 2 X 2000
= 1,300,000/ 4000
pM
= 325
This is the limit price with subsidy in place
Now let us find quantity for maximum profit
Q = 800,000 - 2,000 X P
Q = 800,000 - 2,000 X 325
Q = 150,000
Now, the revenue generated from this quantity is R = P X Q
Revenue = 325 X 150,000 = 48,750,000
The cost is given by C = 250 X Q
cost = 250 X 150,000 = 37,500,000
Profit = Revenue - Cost = 48,750,000 - 37,500,000
Profit = 11,250,000
Thus, the profit at limit pricing with the subsidy in place is $11,250,000.00 per year
part b) Profit if the subsidy is eliminated
In this case, fixed cost of 6000,000 is to be added in the cost function to calculate total cost
C(Q) = 6,000,000 + 250Q
However, the marginal cost will not change and will be 250
Thus, the values of a, b and c will not change and the price will still be P = $325 and quantity will still be Q= 150,000
Now, the revenue generated from this quantity is R = P X Q
Revenue = 325 X 150,000 = 48,750,000
The cost is given by C = 250 X Q + 6,000,000
cost = 250 X 150,000 + 6,000,000= 43,500,000
Profit = Revenue - Cost = 48,750,000 - 43,500,000
Profit
= 5,250,000
Thus, the profit at limit pricing if the subsidy is eliminated is $5,250,000.00 per year
Note that the profit has reduced due to the elimination of subsidy but the company has managed to create entry barrier for new players who would enter the market.. Any company which would like to compete after expiry of the patent will have to bear an extra annual cost of $6,000,000 + 7% (interest rate).
Note that interest rates are not considered in profit calculations, because the company is assumed to be debt free and hence has not cost of interest.