Question

Outline a research design using observation for each of the following situations:

1. A bank wishes to collect data on the number of customer services and the frequency of customer use of these services.
2. A state government wishes to determine the driving public’s use of seat belts.
3. A researcher wishes to know how many women have been featured on Time covers over the years.
4. A human resource manager wants to know what salaries their key competitors are offering for some common positions.
5. A fast-food restaurant manager wishes to determine if they serve their customers as quickly as their competitors.
6. A magazine publisher wishes to determine exactly what people look at and what they pass over while reading one of its magazines.
7. An overnight package delivery service wishes to observe delivery workers beginning at the moment when they stop the truck, continuing through the delivery of the package, and ending at the moment when they return to the truck.

Please use 3-4 complete sentences for each of the four: Approach, Research Techniques, Sampling, and Data Collection. Each number must be answered with all four (Approach, Research Techniques, Sampling, and Data Collection).

Answer 1

1. ervices.
2. A state government wishes to determine the driving public’s use of seat belts.
3. A researcher wishes to know how many women have been featured on Time covers over the years.
4. A human resource manager wants to know what salaries their key competitors are offering for some common positions.
5. A fast-food restaurant manager wishes to determine if they serve their customers as quickly as their competitors.
6. A magazine publisher wishes to determine exactly what people look at and what they pass over while reading one of its magazines.
7. An overnight package delivery service wishes to observe delivery workers beginning at the moment when they stop the truck, continuing through the delivery of the package, and ending at the moment when they return to the truck.

Research Approaches

There are two approaches, which are known as deductive and inductive approach. The deductive approach provides overview of positive and negative aspects. T expose the relationship between different variables. Whereas, inductive approach is applied for small samples. It focus on critical analysis of issues and finding the alternative to solve issues.

Research Techniques

There are two typoes of research techniques. These are qualitative and quantitaive techniques. The qualitative technique doesn’t use any kind of numeric data and solely use for the purpose to explore in depth human behaviour and thoughts. The qunatitiave research technique use numeric data and provide objectivity. Observation and interview techniques are used in qualitative research. It is generally used in a situations where researcher wants to know the numbers. Surveys are used in quantitaive technique.

Sampling

Sampling is process to select few participants from whole population. It can be random and non-random sampling. In Random sampling, every unit has equal chance to get selected wheres in non randam sampling, selection of unit is based on researhcer’s decision. Random sampling is moe suitable in large population and quantittauve studies whereas non-random sampling is suitable in small population and qualitative studies.

Data collection

Data can be collected through two methods. These methods are known as primary and secondary data. Primary data is collected for the purpose of research only. Secondary data is already collected for previous research and is used again for present research. Primary data is collected through interview, questionaire and observations. Secondary data is collected through online and offline publications, books etc.

	Approach	Research Techniques	Sampling	Data collection
bank wishes to collect data on the number of customer services and the frequency of customer use of these services.	Deductive- explore the current situation	Quantitative- Reseracher wish to know the number	Random	Primary and Secondary Questionnair and previous reports
A state government wishes to determine the driving public's use of seat belts.	Inductive- analyse the depth of issues and effective solution for same	Quantitative/qualitative- Reseracher wish to know the number, however, observation is best suitable	Random	Primary Observation
researcher wishes to know how many women have been featured on Time covers over the years.	Deductive- explore the current situation	Quantitative- Reseracher wish to know the number	Non random	Secondary Times cover
human resource manager wants to know what salaries their key competitors are offering for some common positions.	Deductive- explore the current situation	Qualitative- Reseracher wish to get an idea about salary range	Non random	Secondary Annual reports of competitors and other information sources i.e. websites
fast-food restaurant manger wishes to determine if they serve their customers as quickly as their competitors.	Inductive- analyse the depth of issues and effective solution for same	Quantitative- Reseracher wish to know the number	Non random	Primary Questionnaire- feedback survey
A magazine publisher wishes to determine exactly what people look at and what they pass over while reading one of its magazines	Inductive- analyse the depth of issues and effective solution for same	Qualitative- Reseracher wish to get an idea about perception of customer	Non random	Primary Interview
An overnight package delivery service wishes to observe delivery workers beginning at the moment when they stop the truck, continuing through the delivery of the package, and ending when they return to the truck.	Deductive- explore the current situation	Quantitative- Reseracher wish to know the number	Random	Primary Questionnaire