Question

We are expanding as a clothing sport company with stylish outfits and high quality to Australia . What would be the best to do?What is overall assessment and entry strategic plan for your company? Does your company’s mission statement and objective aligned with this business decision? What will be your corporate- and business-level strategies? Will your company have centralized or decentralized organizational structure? Which of the two types of international strategy will your company follow? Will your company make use of work teams?

This is a strategic management of an entry into new markets and classified as an Ops mgmt problem? Yes

Answer 1

Answer.(i) Expanding as a clothing sport company with stylish outfits and high quality to Australia is very essential for business exposure because for long run its important to grow in different countries and create goodwill in the market place.

(ii)ENTRY STRATEGIC PLAN OF COMPANY: As expanding the business to Australia I would prefer doing partnering instead of other International market entry strategies because partnering with a outside company in starting will help in establishing the base in another other country first because it need huge amount of capital to setup a business in starting and it will also help in analysing that what preference does Australian people have in clothing because afterall their choice matters as we are going to run our business in Australia .So its important to know about the preferences in starting before investing huge amount of capital in infrastructure and in collecting the workforce.

(iii)Yes my business decision is aligned with my company's mission because its very important to make right choice in starting than regretting later . Starting with partnership is correct choice in my view because it will help in reducing the wastage of money, raw material, time and other resources and will help in investing in the correct way later.

(iv)Business-level- strategy helps in organization to achieve a competitive advantage in the marketplace. It provide a way to value to customers by exploiting organization's core competencies. Their are total 4 strategy namely Cost leadership, Differentiation, Focused low cost, Focused diffrentiation .In my case i am using Focused low cost and it suggest that i am competeing on price, but also selecting a small segment of market to provide goods and services.

(v)My company is going to use decentralized organizational structure because its important to divide responsiblities between each depatment rather than giving whole responsibility to one because decentalized helps in dividing the workload, better management of work can happen in this and in centralized conflicts occur frequently because of workload and extreme pressure.

(vi)2 Types of international strategy which my company will use are Global strategy and Transnational strategy.

(vii) Yes, definitely without working in team its not possible to acquire desired goal. Because for running a company its important to work collectively with various department. So, its very important to work in team with good relation .

(viii) Yes (as mentioned in question) because as we look to operate in different country their are lots of governemt restrictions which a company has to follow for operating in that country such as ineffective communction, ethical conduct etc so, these can be considered as operating management problems.