Question

how marketing affects your daily life and how your understanding of marketing has changed. To illustrate some of the marketing components that you have learned, identify a specific product that could benefit from a new marketing strategy. Describe this product and explain how you could use the information from this course to recommend changes. Make sure to include what research strategies you would recommend the company use to inform the new strategies.

Answer 1

Note: In future, please provide the work limit you are looking for in the answer. In the absnece of information here, I am giving you the gists to help frame the final answer. Thanks

Marketing has become one of the most indespensable part of our lives. Everything we purchase and consume is shaped from the marketing strategy companies do. We on daily basis think of:

• What should I wear?
• What should I eat?
• What am I going to do today?
• Will I be buying my coffee from Starbucks, McCafe or at my local coffee shop?

Such questions are now part of our lives and what we choose depends upon how the company has marketed themselves. In a broader sense, we all need to be salesman today. Even CPA needs to know how he can sell his services to clients just like a shopkeeper

The one product which could change their Marketing Strategy is mobile company OnePlus which gives quality phones of flagship specs at less than half prices of them. They may contract with a prominent celebrity which showcases their quality and the status symbol. Instead of looking to replicate advsertising tactics of Samsung, they may create a zone of their own.

Hope this helps !