The foreign market differs from the home and domestic markets
for the following ways:
- The foreign markets are subject to
different social and cultural factors of the country, which makes
it more difficult to understand.
- In a foreign market, the consumers
might have different tastes and preferences because of cultural
differences, the difference in demographic factors (such as average
age, sex, educational backgrounds, family size, etc.)
- Different countries have different
income level and state of the economy, which makes the foreign
market different from the home or domestic market.
- Different countries have different
political systems and political issues, which make foreign markets
different from the home and domestic markets.
- Foreign markets are subject to
different legislative frameworks and laws of the land. Therefore,
doing business in a foreign market is significantly different from
doing the same in the local market.