Question

Discuss how you will make the following feasibility analysis on the business idea ( production of face shield) i) concept testing

ii) Usability testing

Answer 1

i) The concept of the product is being tested using an analytical tool such as feasibility analysis. The concept is being tested based on the product / service , customers who purchase the product, benefits of the product and distribution of the product.

Face shield is very much required during this COVID 19 pandemic. The demand of face shield has grown considerably in the recent past as it provides protection to the healthcare workers and common people. Major customers are government, healthcare professionals, nurses and other professionals in close contact with the patients. The benefit is that it provides complete protection against the viral infection. It is distributed through the medical equipment wholesalers and through government buying.

ii) Usability Testing : Usability testing is the design factors of the product which affects the users experience of operating the product. Usability of face shield is analysed by the materials used in the production of shield which provides complete protection. How much comfortable the shield is to be used by the user. Thus the usability of face shield is being tested from the users point of view and the opinion given by them on the materials used, and the comfort level of the users at the time of using it and the level of protection offered by the face shields.