In: Math
Given the following data from a recent Comparative Competitive Efforts page in the CIR:
INTERNET SEGMENT | Your Company | Industry Average | Your Company vs. Ind. Avg. |
---|---|---|---|
Retail Price ($ per pair) | $83.50 | $76.28 | +9.5% |
Search Engine Advertising ($000s) | 6,250 | 6,225 | +0.4% |
Free Shipping | No | None | Same |
S/Q Rating | 8.6 | 6.3 | +36.5% |
Model Availability | 499 | 300 | +66.5% |
Brand Advertising | 16,500 | 14,350 | +15.0% |
Celebrity Appeal | 140 | 111 | +26.1% |
Brand Reputation | 87 | 76 | +14.5% |
Online Orders (000s) | 709 | 538 | +31.8% |
Pairs Sold (000s) | 709 | 538 | +31.8% |
Market Share (%) | 13.2% | 10.0% | 13.2% |
Based on the above data for your company, which of the following statements is false?
Your company had a competitive advantage on each one of the eight competitive factors affecting Internet sales and market share.
Your company's two biggest competitive advantages in the Internet Segment related to S/Q rating and model availability.
Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.2% market share.
Your company's branded sales volume and market share in the internet segment was positively impacted by your company's brand reputation.
Your company had a tiny competitive advantage in search engine advertising.
Given the following Year 12 balance sheet data for a footwear company:
Based on the above figures and the definition of the debt-assets ratio presented in the Help section for p. 5 of the Footwear Industry Report, the company's debt-assets ratio (rounded to 2 decimal places) is
0.45
0.44
0.40
0.42
0.47