Question

Strategic Fundraising Strategy- Effective Relationship Building.

What are three primary strategies about raising funds locally that you can apply to an effective annual giving plan.

Answer 1

A good fundraising strategy is the key to successful, diverse and timely fundraising. It is a document we can develop to help our plan how we will generate income to fund our activities in the short, medium and/or long term.

1 .   Mobilizing Donors

The key to successful fundraising is to find the best way to engage donors and excite them into action, but figuring out how to do so isn't always easy.

Here are some strategies for mobilizing your donors to amplify your fundraising:

• Incentivize for Top Fundraisers
• Launch Donor Recognition Programs
• Facilitate Grassroots Fundraising
• Exert Influence on Public Opinion
• Get to Know Our Donors

The more passionate our donors are about our cause, the more likely they are to contribute.

2. Website & Donation Page- Simplify Your Donation Form

Take a look at the “Designed” form to the right.

It’s simple and clean.

And appealing.

The more boxes we add, then the more complex it looks to our donors.

And the more we’ll drive our donors away.

3. Our Board and CEO – Train/educate them on what good fundraising looks like today.

Here’s what board members really need to know:

• The sustainable money is in repeat donors.
• The big money is in major gifts.
• Increase our fundraising budget, and We’ll raise more money.
• Different fundraising strategies have different paybacks.
• Success requires an internal culture that understands and supports fundraising.

These are the three primary strategies about raising funds locally that we can apply to an effective annual giving plan.