you will assume your MSRP is always $50.00.
Assumptions:
Product: Construct a backpack with these product
characteristics – square shape, wide + chest straps, no additional
features, and eco-friendly material. Your color is not important.
Your production cost should always be $27.00
Promotion: Cost is $6,400
University Students as the Target Segment
- Online Retail store
Retail Price:37.50
Your MSRP:50.00
Distributor Cut:20.00 (40%)
Production Cost:27.00
Promotion Cost:0.00
- Department Store
Retail Price:45.00
Your MSRP:50.00
Distributor Cut:22.50 (45%)
Production Cost:27.00
Promotion...