Question

To increasingly attain its global goal, the bank (Deutsche Bank) changed its business strategy from traditional retail banking to a global investment banking (“Deutsche Bank and the Road to Basel III”, 2013).

In what data/statistics do you observe it?

I need sources to improve that, and please provide citation of that information. Thank you!

Answer 1

To increasingly attain its global goal, the bank (Deutsche Bank) changed its business strategy from traditional retail banking to a global investment banking

So as a global Investment banking the bank will experience a great transformation because earlier as a retail banker the bank main focus was on individuals but now as an investement ban they need to focus on selling securities to companies and governement

Retail bank usually deals with the customers directly and the customers are typically served in the local market

When it is turn to an Investment banking it focuses mainly on corporate banking that focuses on institutional clients instead of individuals.

It also serve corporate and institutional entities' capital market needs as well as providing advisory services like to clients regarding capital market conditions and trends, mergers and acquisitions (M&As), and corporate finance.

From a retail bank to be an Investment bank the bank will face huge challenges if they are not equipped well