In: Economics
1. You are given the following data for your firm, which sells high-capacity video MP3 players.
Q |
P |
TC |
0 |
$1,000 |
$1,500 |
2 |
$960 |
$2,568 |
4 |
$920 |
$3,660 |
6 |
$880 |
$4,824 |
8 |
$840 |
$6,108 |
10 |
$800 |
$7,560 |
12 |
$760 |
$9,228 |
14 |
$720 |
$11,160 |
16 |
$680 |
$13,404 |
18 |
$640 |
$16,008 |
20 |
$600 |
$19,020 |
a. Determine equations for P=f(Q), MR=f(Q), ATC=f(Q, Q2), AVC=f(Q, Q2), MC=f(Q, Q2). Recall that your marginal equations should be derivatives of your totals!
b. Determine the profit-maximizing price and quantity. (Since MC is in terms of Q2, solving with calculus and algebra can be messy. Your table should give an exact answer.)
c. How much total profit would your firm earn if you set P and Q according to part b?
d. Describe the competitiveness of the market by calculating the Lerner index.
Solution:-
a) From the table we can find the demand function:
y = mx + c
y = ((y2-y1)/(x2-x1))x + c
put any two points to find the value of m and c.
we have equation:
P = 1000 - 20Q
From the graph, we have a cost function:
TC = 108Q2 + 322.6Q + 1500
MR = d(P*Q) / dQ
MR = d(1000Q - 20Q2)/dQ
MR = 1000 - 40Q
ATC = TC / Q
ATC = 108Q + 322,6 + 1500/Q
VC = TC - FC
VC = 108Q2 + 322.6Q
AVC = VC/Q
AVC = 108Q + 322.6
MC = d(TC)/dQ
MC = 216Q + 322.6
b) For profit maximization,
MR = MC
1000 - 40Q = 216Q + 322.6
256Q = 677.4
Q = 2.64
or
Q = 2 (from table)
P = 960
c) profit = revenue - total cost
profit = P*Q - TC(Q=2)
profit = 960*2 - 2568
profit = - 1920 - 2568 = -648
If fixed cost is removed then,
profit = 1500-648 = 852
d) L = (P - MC) / P
P = 960
MC = 216Q + 322.6
MC = 216 * 2 + 322.6
MC = 754.6
L = (960 - 754.6) / 960
L = 0.214
As lerner index of a firm is small, shows lower market power and high competiveness in the market.