Question

Companies can conduct their own marketing research or hire other companies to do it for them. Some of ways companies can creatively and affordably conduct research include engage students or professors to design and carry out projects; use the Internet; check out rivals; tap into marketing partner expertise; and tap into employee creativity and wisdom. Assume that you are the country manager of Honda Atlas Cars Pakistan, and your company want to launch an electric SUV in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customer about an electric SUV in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?

Answer 1

Explanation:

Market Research Methodology

 

Provided that Pakistan is a rapidly growing market with a significant population, market analysis is necessary in order to achieve the electric SUV should be well by consumers. Understanding the requirements and preferences of clients is the most crucial component of marketing research. In order to better understand client preferences for the electric Car in Pakistan, I would do market research using the following methods:

 

1. Client surveys: Survey responses are an excellent technique to gather information about customer preferences. I'd conduct consumer surveys to learn about Pakistani customers' preferences for an electric SUV. Surveys, contrastingly, would provide more precise details on what attributes customers are searching for from an electric SUV, as well as what their spending plan is. 

 

2. Focus groups: Another excellent technique to gather information about client preferences is through focus groups. I'd employ focus groups to learn about Pakistani customers' preferences for electric SUVs. Focus group discussion can provide perspectives into what customer thinks regarding electric SUVs in overall, and if they would be inclined to purchase one.

 

3. interviews: I'd conduct interviews to get information about client preferences. I'd conduct interviews to learn about Pakistani clients' desires for an electric SUV.

 

Both focus groups and surveys have their advantages and disadvantages, but I believe that they are both essential in order to get a comprehensive understanding of the Pakistani market for electric SUVs because most people have normal cars. The probability that those who own cars in the population need an electric car is quite high. 

Market Research Methodology

 

Assuming I'm the national manager for Honda Atlas Cars Pakistan, I'd do a range of market research studies to learn about Pakistani customers' preferences for electric SUVs. In attempt to comprehend the desires of the purchaser about such an electric SUV inside the context of Pakistan, I plan to conduct focus groups and surveys.

 

To collect data, I would employ approaches such as questionnaires and interviews.

I'd also look at secondary data sources like government statistics and publications, as well as data from trade organizations in the automobile sector.

These approaches would be employed by me since they are simple to implement and give a plethora of data that can be used to better understand client preferences.