When they first started to conduct business, international ride-sharing companies such as Uber or Lyft relied...

When they first started to conduct business, international ride-sharing companies such as Uber or Lyft relied on new, unfamiliar concepts to develop breakthrough decisions. Drivers use their own cars to transport customers who call or text for a reservation using a credit or debit card. According to the innovation matrix, ride sharing is considered a(n) _______.

Group of answer choices

transformational innovation

adjacent innovation

core innovation

product development strategy

Solutions

Expert Solution

Transformational innovation

( Developing breakthroughs and inventing things for market comes under the category of transformational innovation. Use of credit cards and debit cards for reservation is a unique strategy by Companies like uber. Markets in many countries were completely unfamiliar to such innovations. It gave companies like uber a competitive advantage in those markets.)

Rahul Sunny answered 1 year ago

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