In: Economics
When they first started to conduct business, international ride-sharing companies such as Uber or Lyft relied on new, unfamiliar concepts to develop breakthrough decisions. Drivers use their own cars to transport customers who call or text for a reservation using a credit or debit card. According to the innovation matrix, ride sharing is considered a(n) _______.
Group of answer choices
transformational innovation
adjacent innovation
core innovation
product development strategy
Transformational innovation
( Developing breakthroughs and inventing things for market comes under the category of transformational innovation. Use of credit cards and debit cards for reservation is a unique strategy by Companies like uber. Markets in many countries were completely unfamiliar to such innovations. It gave companies like uber a competitive advantage in those markets.)