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In: Operations Management

The primary goal of a test market is to: place emphasis on the organizational structure and...

The primary goal of a test market is to:

place emphasis on the organizational structure and management talent needed to implement the marketing strategy.

increase frequency of consumption or increase the number of customers using the firm's product(s).

evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix.

evaluate the product plan from the standpoint of engineering, manufacturing, finance, and marketing.

Solutions

Expert Solution

evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix.

It is the stage at which the product is no longer a secret and therefore it needs to evaluated and adjusted accordingly in order to make it fruitful.

keosha answered 2 years ago
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