What is the primary goal of the second step of the market positioning process? Multiple Choice...

What is the primary goal of the second step of the market positioning process?

Multiple Choice

A firm evaluates consumer feedback related to products and services.
A firm considers how consumers’ needs, wants, and tastes have changed and how it will impact its positioning strategy.
A firm develops a perceptual map to better understand competitors’ positions in the marketplace.
A firm conducts a competitive analysis to better understand its position in the marketplace.
A firm identifies the positioning strategies that will best highlight its competitive advantage.

Expert Solution

Option : A firm considers how consumers’ needs, wants, and tastes have changed and how it will impact its positioning strategy.

Reason : the second step in marketing segmentation or positioning of the market is to understand the similarities and disimilarities across different products present in the market. Knowing the customers need, want, tastes and preferences. Customers needs, wants, tastes keeps on changing, therefore it is necessary to develop product similar to the customers choice.

Rahul Sunny answered 2 years ago

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