Question

A data miner wants to identify how price and advertising drive sales for the company and wants to forecast but does not like to use algorithms. Which of the methods below represents the best solution.

        a. regression               b. Clustering               c. segmentation           d. Neural Nets

Answer 1

Answer:-

A data miner wants to identify how price and advertising drive sales for the company and wants to forecast but does not like to use algorithms. Which of the methods below represents the best solution

answer:-

   b. Clustering  

explanation:-

pplications of Cluster Analysis

• Clustering analysis is broadly used in many applications such as market research, pattern recognition, data analysis, and image processing.

• Clustering can also help marketers discover distinct groups in their customer base. And they can characterize their customer groups based on the purchasing patterns.

• In the field of biology, it can be used to derive plant and animal taxonomies, categorize genes with similar functionalities and gain insight into structures inherent to populations.

• Clustering also helps in identification of areas of similar land use in an earth observation database. It also helps in the identification of groups of houses in a city according to house type, value, and geographic location.

• Clustering also helps in classifying documents on the web for information discovery.

• Clustering is also used in outlier detection applications such as detection of credit card fraud.

• As a data mining function, cluster analysis serves as a tool to gain insight into the distribution of data to observe characteristics of each cluster.

Requirements of Clustering in Data Mining

The following points throw light on why clustering is required in data mining −

• Scalability − We need highly scalable clustering algorithms to deal with large databases.

• Ability to deal with different kinds of attributes − Algorithms should be capable to be applied on any kind of data such as interval-based (numerical) data, categorical, and binary data.

• Discovery of clusters with attribute shape − The clustering algorithm should be capable of detecting clusters of arbitrary shape. They should not be bounded to only distance measures that tend to find spherical cluster of small sizes.

• High dimensionality − The clustering algorithm should not only be able to handle low-dimensional data but also the high dimensional space.

• Ability to deal with noisy data − Databases contain noisy, missing or erroneous data. Some algorithms are sensitive to such data and may lead to poor quality clusters.

• Interpretability − The clustering results should be interpretable, comprehensible, and usable.

Clustering Methods

Clustering methods can be classified into the following categories −

• Partitioning Method
• Hierarchical Method
• Density-based Method
• Grid-Based Method
• Model-Based Method
• Constraint-based Method