In: Economics
The Difficult Generic Strategy
Depending on a company's needs, it may opt to use one or more of
the six generic strategies at either the domestic or international
market levels. Each of the six strategies has several advantages
and disadvantages which companies must assess prior to determining
whether to implement a specific strategy.
Overall low-cost provider strategy; broad differentiation strategy; focused low-cost strategy; focused differentiation strategy; best-cost provider strategy
Which generic strategy is the most difficult to implement and why? Cite concrete examples.
Foreign Venue and External Environment
Elements
A company needs to assess several internal and external
environmental elements before it can decide whether to expand into
foreign markets.
What is the most important external environmental element a
company must consider when planning to enter a foreign
venue?