Question

-IF YOU DO NOT HAVE COMPUTER SUBMIT YOUR ASSIGNMENT WITH 700 WORDS HERE

- RESEARCH Direct marketing

- RESEARCH Global direct marketing

- TOPIC : WHAT IS GLOBAL MARKETING? WHAT IS THEIR VISION...AND EXPLAING ABOUT "REGIONAL FREE TRADE ZONE?

Answer 1

The global marketing is more than just selling international products. Instead, it involves the whole process of planning, manufacturing, launching and promoting a company's products on the global market. Large companies often have offices overseas where they do business. But with the expansion of the Internet, even small companies can reach customers around the world.
Even if the company decides not to expand globally, it may face domestic competition from foreign companies. This competition has made almost all companies need an international presence.
Global markets are especially important for products with global demand, such as food and cars. This way, beverage companies are more likely to be in the market than to say that wooden toy companies. But even wooden toy companies can find niche markets in different parts of the world. However, even today, most companies focus on the domestic market (which is the largest economy in the world), where only one percent of US companies invest in exports. However, the value of US exports continued to rise, reaching about $ 2.1 trillion in 2011.

Some examples of global market individuals include:



Coca-Cola was launched internationally in 1919 and is now present in more than 200 countries. To keep the brand permanently tasted the same in each region (even outside the United States, this recipe uses sugar instead of high-fructose corn syrup), but the size, shape and label of the bottle change to meet the standard. In each country. While the company used to use standardized methods of advertising, it has shifted to adapt the advertising message to the local culture. In addition, it adjusts its product range to suit local tastes. Including some additional beverage brands.
McDonald's makes sure Mac tastes the same in every country. But also change the items from your menu according to local tastes. Customers in Mexico can order a cheeseburger with green peppers. Customers in Korea can order a burger burger. And customers in many Arab countries can enjoy McArabia, a sandwich with barbecue.

Star Cook also adapts its menu to suit local tastes. In Hong Kong, for example, they sell dragon dumplings. And as a global coffee buyer, the company has a long history of engaging in growing local crops to meet their needs.
In Japan, KFC joins in to link his products with Christmas, and every year Japanese threads around the block to get their KFC chicken today.

For a non-American example of the world market, consider Ava, who started out as a tourist in the Dead Sea, selling bottles of mud and salt from the famous body of water. Since its inception, they have developed a range of cosmetics, and after partnering with US companies with a worldwide distribution network, their cosmetics are sold in high-end stores around the world.
Because the global market involves so many different products and opportunities, it is not possible to identify a single user. Global companies must be prepared to develop multiple profiles for each region in which they do business. The United States' largest trading partners are Canada, Mexico, China and the European Union. But international trade does not exist.

Depending on the product, customers can reach almost anywhere in the world. To do this, global companies can rely on local distribution networks. But as they grow in a particular market, they can build their own network. Companies trying to enter new markets usually start from a crowded city center before moving to the surrounding area.
When offering products globally, companies must recognize that market mixes operating in the local market may not be as successful in another market. Different local competition may require different pricing strategies. Local infrastructure can influence the way products are manufactured and / or shipped. In some cases, it may be more profitable to produce locally. Others may be cheaper to ship around the world.

Individual marketers working with campaigns around the world should strive to learn the marketing language they are hired to, both to manage business relationships with local companies and to test translations. For example, how do you evaluate the work of someone who translates your company website? Is this a meaningful translation or just full of surprising words?

In addition, marketers need to visit their target market in person and spend time in them - even moving for them for a while. Here they can develop local relationships as well as gain a deeper understanding of how to do business in the region. In Japan, for example, it is not enough to speak Japanese. You have to run a business the Japanese way. Learn what is culturally valuable and what is disgusting.