Question

Catarina recently downloaded Snapchat. She is a mom to two daughters, who are 11 and 13. The girls recently began using Snapchat and love playing with the filters to take selfies, and they encouraged their mom to get Snapchat too so they can share fun photos with each other. Catarina feels like she is the last one in her friend group to use Snapchat, as most of her friends have been using it for several years. Catarina has very few apps on her smartphone, because she is skeptical of companies and concerned about privacy issues. Which category of adoption best describes Catarina?

a. Early majority

b. Innovator

c. Late majority

d. Laggard

Answer 1

Question : Catarina recently downloaded Snapchat. She is a mom to two daughters, who are 11 and 13. The girls recently began using Snapchat and love playing with the filters to take selfies, and they encouraged their mom to get Snapchat too so they can share fun photos with each other. Catarina feels like she is the last one in her friend group to use Snapchat, as most of her friends have been using it for several years. Catarina has very few apps on her smartphone, because she is skeptical of companies and concerned about privacy issues. Which category of adoption best describes Catarina?

Solution : Laggard - correct. Catrina is a laggard . Alaggard is a person who falls behind of others . Here, Catrina ladded in using snapchat .

Early majority : incorrect. Early majority is the first segmant or the first type of group that adopts new product and services. But here Catrina does not belong to the first segment. Instead she is a laggard to be the last person in her circle to start using snapchat.

Innovator : incorrect. Innovator is a person who invents something new. Catrina has not invented anything,

late majority : incorrect. Late majority is the segment which is second to the last among the entire population to adopt a new technology. it refers to the segment as a whole and not only one person in a segment. Here Catrina is last among her friends but her friends are already users of snapchat. So, she is not late majority but she is a laggard.

Hence, the category of laggard best decribes Catrina. correct answer is option d.