In: Finance
Identify the suggested potential motivations from a proposed merger or takeover, and discuss whether they are likely to produce a beneficial outcome.
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An entity can have many potential motivation for Merger or
takeover to get the Synergy Benefit -
1.Enhanced Marketing strength.
2.exploit Economics of scale.
3. tax gains.
4.to enhanced market power within the same sector.
5. strategic benefit to make the current offering of products or
services more competitive.
Synergy in the context of mergers and acquisition means when two
companies combine
1. There combined profit is greater than Individual sum of two
companies Profit.
2. There combined cost is less than Individual sum of two companies
cost.
In simple words, the whole(merged company) is greater than the sum
of the parts (individual companies)
There ways to obtain Synergy are.
1. Revenue
2. Cost
3. Financial.
1. Combined entity revenue is greater than the sum of Individual
companies- When due to merger there is revenue enhancement.
2. There combined cost is less than Individual sum of two companies
cost.
3. A decrease in Combined financing cost, improvement in working
capital and cash management.