Which of the following is typically true of service industries that are not subject to obsolescence?...

Which of the following is typically true of service industries that are not subject to obsolescence?

		They do not utilize internal marketing techniques.
		They take a sluggish approach to marketing.
		They are highly creative.
		They do not operate in markets with heavy competition.

Global marketing research:

		can help determine whether there is an unsatisfied need for a new product.
		cannot be used by companies entering developing countries.
		is typically used to determine the supply chain dynamics.
		helps in understanding the difference between vertical and horizontal integration.

When Swift Inc., an American footwear manufacturer, opened an outlet in Thailand, it discovered that productions costs were much higher in its home country. Consequently, the firm decided to shift its production to Thailand to profit from the lower costs of labor, transportation, and raw material. The benefits gained by the footwear manufacturer can be attributed to which of the following external factors?

		Market factors
		Environmental factors
		Economic factors
		Competitive factors

In the context of global marketing research, which of the following is a measure that should be most likely examined in order to assess the ability of consumers in a foreign market to buy?

		Number and size of families
		Status and position in society
		Educational qualifications
		Distribution of income

Expert Solution

1.Which of the following is typically true of service industries that are not subject to obsolescence?

Ans : They do not utilize internal marketing techniques.

2. Global marketing research

Ans : helps in understanding the difference between vertical and horizontal integration.

3.When Swift Inc., an American footwear manufacturer, opened an outlet in Thailand, it discovered that productions costs were much higher in its home country. Consequently, the firm decided to shift its production to Thailand to profit from the lower costs of labor, transportation, and raw material. The benefits gained by the footwear manufacturer can be attributed to which of the following external factors?

Ans : Market factor

4.In the context of global marketing research, which of the following is a measure that should be most likely examined in order to assess the ability of consumers in a foreign market to buy?

Ans : Distribution of income

keosha answered 1 month ago

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