Question

. What is a campaign proposal? Why and for whom do we write them? Discuss as many uses as possible. Next, identify the elements that appear in a campaign proposal, how it should be organized, and how PR practitioners use it to guide their work. And since messages are an important part of any campaign, explain how messages should be constructed, written and effectively used

Answer 1

Campaign proposal is a series of advertising messages that share ideas and topics that make up marketing communications (IMC). IMC is a platform where a group of people can combine their ideas, beliefs and ideas into one mass media. Advertising campaigns use different media channels over time and target audiences.

The theme of the campaign is the importance that will be gained in promotional activities and the focus of the campaign as it identifies the motivations for each series of ads and other marketing communications that will be used. . Campaign topics are usually designed to be used for a significant period of time, but are mostly temporary due to factors such as inefficiencies or market conditions, competition and market mix.

Advertising campaigns are designed to achieve specific goals or goals. Such goals usually include branding, promoting brand awareness, increasing exchange / sales rates. The degree of success or failure to achieve these goals is calculated by means of efficiency measures. There are 5 key points that advertising campaigns should consider to ensure an effective campaign. These include marketing communications, media, location, installation diagrams, communication processes and touch points.