. You have been hired by a major American automaker to design a sales promotion campaign...

. You have been hired by a major American automaker to design a sales promotion campaign to stimulate sales of its newly-developed economy car, known as the Zoom. Identify several sales promotions techniques described in the chapter that could be most effective and explain why. Recommend two consumer promotions, one trade sales promotion, and one business sales promotion for the company.

What are the potential risks the firm takes in incorporating sales promotions into its broader IBP campaign?

Expert Solution

answer-

The sales promotion techniques which i would use in stimulating sales of Car "Zoom" are-

Exchange schemes- Under this scheme, our company will exchange thier old cars and sell the new cars at low price based on old car sold. This is effective because it would create value to customers in terms of get rid of old vehicle and get new one.

Finance scheme- Purchase of car is not easy decision as it requires quite big investment of money so Customers may look for schemes like no Cost EMI, low interest EMI etc so that they can make car purchase decision easier.

Bundle discounts- We will sell car accessories with Zoom car at discount price if they buy the car in limited period offer. This way customers will get cars with discount accessories and company get rid of old inventory.

Free service- Free service for two years after purchase will be attractive deal. Post purchase behavior will be satisfied when customers get car service at right time and free of cost.

The one trade sales promotion i would recommend is Trade Deals in which Our company will persuade merchants to sell our cars and get special concessions.They will get allowances and free point of purchase (POP) display to attract customers.

The one business sales promotion will be referal bonus in which our company will ask our existing customers to refer our cars and get bonus if their referals buy cars from our company.

The potential risks tha firm takes in incorporating sales promotions into its broader IBP campaign is increasing cost of business because promotion of selling required huge amount of money and compensation to sales person. second, Brand image can be at risk if car has issue then dissatisfied customer can do bad word of mounth and ruin the image of the brand.

keosha answered 1 month ago

You have been hired by a major American automaker to design a sales promotion campaign to...

You have been hired by a major American automaker to design a sales promotion campaign to stimulate sales of its newly-developed economy car, known as the Zoom. Identify several sales promotions techniques described in the chapter that could be most effective and explain why. Recommend two consumer promotions, one trade sales promotion, and one business sales promotion for the company.

You have been hired to be the campaign manager for a candidate for Governor of the...

You have been hired to be the campaign manager for a candidate for Governor of the State of Texas. As campaign manager, you need to develop the campaign plan based on the four of the five (do not worry about campaign organization) components of a modern campaign. Please address the following ... Candidate: A description of the qualifications (personal and professional) of the fictional candidate you will be working for. Create the biography for your candidate, including name, experience, history...

You have been hired by XYZ as a consultant. They are currently facing a union organizing campaign.

You have been hired by XYZ as a consultant. They are currently facing a union organizing campaign. You have been asked to write a briefing memo for senior management. Your memo must address:a. What are the basic differences, from the employer's viewpoint, in operating in a union-free environment vs. a unionized environment?b. What is management representatives permitted to say and do during the campaign? What, if any, actions or statements are prohibited?

Experimental Study Design Suppose that you have been hired by the university administration to design a...

Experimental Study Design Suppose that you have been hired by the university administration to design a randomized experimental study to assess the following hypothesis among undergraduate students: Attending weekly yoga classes leads to better performance on exams. Be sure that your study design addresses the following elements: Refine the study hypothesis so that it is as specific as possible and contains all elements of a “good” hypothesis. Remember that the design, conduct, and analysis of the study flows from the...

You have been hired as consultants to design and implement a widespread security initiative for a...

You have been hired as consultants to design and implement a widespread security initiative for a rapidly expanding global eCommerce corporation with two websites and locations in New York, Chicago, San Francisco, London, Paris and Johannesburg. Business is good! In the next three months, the corporation will be acquiring another company in a different line of business with plans to offer products for sale online. Part of your role is to recommend the best way for integrating both environments. However,...

You have been hired by a research institution to design a study to examine the effects...

You have been hired by a research institution to design a study to examine the effects of a drug (used by physicians to control expectant mothers' nausea over the course of a pregnancy) on infant hearing at birth, 6 months and one year. Briefly explain how you might do this using a cross-sectional design, noting benefits and drawbacks. Then explain what a longitudinal design is and how it would improve on your original approach. Lastly, is there another method to...

The following is an Excel question: You have been hired by Club 2010 to design and...

The following is an Excel question: You have been hired by Club 2010 to design and implement a worksheet for the "greeter" at the door to use to determine whether people are old enough to enter. Create a model that allows the user to enter his/her birth date. The model should compute the user’s age and in another cell, it should appear either "Welcome" if the person is at least 21 years old as of today, or "Sorry, you are...

Assume that you have been hired as a consultant by Clabber Girl, a major producer of...

Assume that you have been hired as a consultant by Clabber Girl, a major producer of home kitchen goods, to estimate the firm's weighted average cost of capital. The balance sheet and some other information are provided below. Liabilities and Equity (Reduced for simplicity; shows book-values only) Long-term debt (40,000 bonds, $1,000 par value) $40,000,000 Common stock (10,000,000 shares) $30,000,000 The stock is currently selling for $15.25 per share, and its noncallable $1,000 par value, 20-year, 1.70% bonds with semiannual...

You have been hired as a consultant to a major health insurancecompany to help identify...

You have been hired as a consultant to a major health insurance company to help identify ways to reduce payments for healthcare benefits. Please identify some possible methods that may be useful in cutting costs.

Assume that you have been hired as a consultant by CGT, a major producer of chemicals...

Assume that you have been hired as a consultant by CGT, a major producer of chemicals and plastics, including plastic grocery bags, styrofoam cups, and fertilizers, to estimate the firm's weighted average cost of capital. The balance sheet and some other information are provided below. Assets Current assets $38,000,000 Net plant, property, and equipment $101,000,000 Total assets $139,000,000 Liabilities and Equity Accounts payable $10,000,000 Accruals $9,000,000 Current liabilities $19,000,000 Long-term debt (40,000 bonds, $1,000 par value) $40,000,000 Total liabilities $59,000,000...

Question