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In: Operations Management

In your opinion, what are companies that use sales promotion (offline and online) effectively? Based on...

In your opinion, what are companies that use sales promotion (offline and online) effectively? Based on what we learned in Chapter 13, tell us the name of the company and its sale promotion strategies.

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As we learned that sales promotion is a marketing stratgey in which companies use promotional tactics to boost thier short term sales and persuade customers to by its products.

The First Company is Samsung which uses sales promotion effectively. Samsung each years launch new S and note series phone. before launch, Samsung announce offers that if customer pre book the new S series phone like S11 then they will get heavy discount on its smartwatch and true wireless earbuds.

When its smartphone become one year old then in order to increase sale, Company cut the price of its phone in half. Now customers can get one year old device in half price.

The second Company is Amazon which organize sales time to time where customers can get heavy discounts on products like Nike shoes, Iphones, and other categories of consumer products. Prime members get early access to sales.This way Amazon able to increase sales of its products on each sale.

keosha answered 1 month ago
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