Question

In: Operations Management

Assume you invented a new plastic-shaping technology that allows plastic products to be manufactured much more...

Assume you invented a new plastic-shaping technology that allows plastic products to be manufactured much more cheaply. When you talk to manufacturers, though, they are skeptical because the new method is so radically different from any technology they have ever used before. What do you think the sales cycle for the technology would look like? What would the most important step of the sales cycle be? Why? What type of sales force would you utilize and why? What marketing activities could help you shorten the sales cycle and how?

Solutions

Expert Solution

What do you think the sales cycle for the technology would look like?

The business cycle would start with discovering potential clients

subsequent stage would be the underlying contact which would prompt an arranged/sifted through introduction to encourage enthusiasm for the client, the subsequent stage is sort out the clients worries about the item and to do a vital follow up which would at long last outcome in the offer of the item.

What would the most important step of the sales cycle be?

A business cycle can be quickly depicted as to what extent it takes to settle a negotiation or make a deal. The business cycle begins with lead age and finishes with the bringing of the deal to a close. The business cycle is comprised of various procedures which at last prompts the client buying the item. Every single step is essential and can't be evaded. These means which start with lead age, introduction and closures with buy are totally associated with one another and can't stand freely. For this situation, the item which is new in the market will require an even arrangement to fuel an enthusiasm for the client and of introduction and persuading so as to prompt the buy. Thus this progression might be given marginally more weight than different advances.

What type of sales force would you utilize and why?

the business power is the delegates of the organization. They are answerable for esteem age, Managing customers, Providing client and market data to the organization. The business power should have an affiliative selling relationship. Since this, is another item, the business power needs to make trust in the client. For this situation, all the potential makers are or would be accomplices later on. subsequently there ought to be a key organization. The business power ought to be proficient and ought to satisfy his guardian duty. Exchange salespersons ought to be delegated whereby the client who might be a distributer or retailer can look for the assistance of the salesman to make a deal to the following client.

What marketing activities could help you shorten the sales cycle and how?

In an association, for example, this, it is especially significant that promoting and deals go connected at the hip with one another. Since the item is a fresher in the market, it is of most extreme significance that concentrated promoting ought to be utilized to pull the clients to the item. The business division requires the assistance of the showcasing office so as to acquaint the item with the client and to pass fundamental data about the item to the clients. This enables the organization to promote the item towards the clients. Just with the assistance of the business division the organization can create income for all the exercises of the organization and reserve the promoting office.

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