Question

As a marketing consultant, construct a business report for an organisation of your choice covering the following five aspcts of marketing management: 1. With the use of appropriate marketing models and concepts, critically examine the current market position of one of your chosen organization's products. 2. In light of the above findings, state and justify three marketing objectives that your chosen Organization should pursue for this product over the next tree-year period. 3. Identify three target segments and demonstrate how your chosen company will develop loyalty wit those consumers over the strategic three-year horizon. 4. How would you use the Marketing Mix and other marketig tools to position your brand in a competitive industry.

Answer 1

Answer:

(1). McDonald history McDonald's corporation is one of the largest American fast food chains in the world especially known for its hamburgers. The first restaurant of McDonald's was started in 1948. in 1963 McDonald's mascot was created called as Ronald McDonald. some of the prominent products of McDonald's are big Mac, the Egg McMuffin, the happy meals, and chicken McNuggets. The McDonald's outlet continues to grow domestically and internationally reaching 10000 outlets in 1988.
(2). The McDonald's has positioned itself as popular family restaurant, affordable food, fun and variety of flavor of food. mcDonald has differentiated itself as one of the most efficient fast-food chains by offering convenient and efficient service experience to its customers. The company strategically locates its restaurants just off the highway exit or in a well-Traveled business district, which support faster supply chain management.

The three target segment would be
Generation y
Millennials
Baby boomers

(3). Marketing mix of McDonald's
McDonald's product mix includes hamburger, chicken and fish, beverages, snacks, salads, desserts and shake.

Most prominent places where McDonald's distribute its product are restaurants, Kiosks, online website, an app.

A promotional mix of McDonald's to attract more customers include advertisement on TV and online media
Sales promotion using direct coupons and freebies for certain products.
Public relations activities like Ronald McDonald house charities and McDonald Global best of a green environmental program that supports communities while boosting the corporate brand value
Direct selling is used during governmental public program or parties.

McDonald's uses psychological pricing and uses prices that appear to be significantly more affordable such as $99 instead of $100.

(4). Recommendation for the long-term success of McDonald's
Emphasize on quality of products and create the more health-oriented product so as to avoid problems of obesity to the customer.