Question

In: Operations Management

Suppose that you are responsible for running the Facebook page of a local company that you...

Suppose that you are responsible for running the Facebook page of a local company that you are working for. The following metrics summarize the account information for the past month:

Total number of likes on the posts = 150

Total number of comments on the posts = 100

Total number of shares of the posts = 20

Total number of posts you made = 10

Total number of followers of the page = 1000

Answer the next four questions based on the information provided

What is the amplification rate?

A.
15

B.
10

C.
27%

D.
15%

E.
2

What is the applause rate?

A.
15

B.
10

C.
2

D.
27%

E.
15%

What is the engagement rate?

A.
10

B.
2

C.
15

D.
15%

E.
27%

What is the conversion rate?

A.
2

B.
15%

C.
10

D.
15

E.
27%

Expert Solution

Total number of likes on the posts = 150

Total number of comments on the posts = 100

Total number of shares of the posts = 20

Total number of posts you made = 10

Total number of followers of the page = 1000

a. Amplification rate is the number of shares per post

So amplificaiton rate = no of shares of the posts/no of posts = 20/10 = 2

So option E is the correct answer

b. Applause rate is ratio of no of likes to no of followers

So applause rate = 150/1000 = 0.15 = 15%

So option E is the correct answer

c. Engagement rate is ratio of engagement actions (likes, shares, comments) to no of followers

Total of likes, shares and comments = 150 + 100 + 20 = 270

So engagement rate = 270/1000 = 0.27 = 27%

Option E is the correct answer

d. Conversion rate is the no of visitors who after clicking on a link in your post take action on a page

As per this, there is no information given in the data about clicking and taking action.

So among the options, there is none that can be chosen

Alternatively, conversion rate can be looked at as ratio of people engaging on site to no of followers; something similar to engagement rate

So again, conversion rate = 27%

In which case option E is the correct answer

keosha answered 2 months ago

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