Question

In: Operations Management

Suppose that you are responsible for running the Facebook page of a local company that you...

Suppose that you are responsible for running the Facebook page of a local company that you are working for. The following metrics summarize the account information for the past month:

Total number of likes on the posts = 150

Total number of comments on the posts = 100

Total number of shares of the posts = 20

Total number of posts you made = 10

Total number of followers of the page = 1000

Answer the next four questions based on the information provided

What is the amplification rate?

A.
15

B.
10

C.
27%

D.
15%

E.
2

What is the applause rate?

A.
15

B.
10

C.
2

D.
27%

E.
15%

What is the engagement rate?

A.
10

B.
2

C.
15

D.
15%

E.
27%

What is the conversion rate?

A.
2

B.
15%

C.
10

D.
15

E.
27%

Expert Solution

Total number of likes on the posts = 150

Total number of comments on the posts = 100

Total number of shares of the posts = 20

Total number of posts you made = 10

Total number of followers of the page = 1000

a. Amplification rate is the number of shares per post

So amplificaiton rate = no of shares of the posts/no of posts = 20/10 = 2

So option E is the correct answer

b. Applause rate is ratio of no of likes to no of followers

So applause rate = 150/1000 = 0.15 = 15%

So option E is the correct answer

c. Engagement rate is ratio of engagement actions (likes, shares, comments) to no of followers

Total of likes, shares and comments = 150 + 100 + 20 = 270

So engagement rate = 270/1000 = 0.27 = 27%

Option E is the correct answer

d. Conversion rate is the no of visitors who after clicking on a link in your post take action on a page

As per this, there is no information given in the data about clicking and taking action.

So among the options, there is none that can be chosen

Alternatively, conversion rate can be looked at as ratio of people engaging on site to no of followers; something similar to engagement rate

So again, conversion rate = 27%

In which case option E is the correct answer

keosha answered 1 month ago

Marketing Analytics example : nowaday people create facebook page to sale things on facebook page 1....

Marketing Analytics example : nowaday people create facebook page to sale things on facebook page 1. Why has this tool become popular? 2. Why would I use this tool or product? 3. What data and insights would I expect to get from this tool? 4. What data and insights are hard to get from this tool? 5. How would those insights help me make better decisions in my company? 6.Why would those insights be helpful? 7. How can I improve...

Your company encourages its employees to interact with the corporate Facebook page as a way to...

Your company encourages its employees to interact with the corporate Facebook page as a way to promote brand awareness and customer engagement. Your company wants employees to verify that their social media accounts are secure before engaging with a public corporate Facebook page that has thousands of users. Your task is to create a reference document demonstrating appropriate secure settings for Facebook. Configure Facebook security settings as described, taking screenshots for each step: Limit access to Work and Education info...

Suppose you buy a share of Facebook at $140, and the market also has Facebook calls...

Suppose you buy a share of Facebook at $140, and the market also has Facebook calls and puts for sale. The price of a Facebook call with an exercise price of $143 is C = $5 while a Facebook put with exercise price $135 is P = $2. Draw the payoff diagram for buying the above Facebook call option (the diagram should show the level of payoffs for each future stock price). Then, illustrate (and label) the profit from buying...

Exam question 9: Noise You are responsible for running an experimental project in the hospital, which...

Exam question 9: Noise You are responsible for running an experimental project in the hospital, which is about studying the nurse's motor function while doing some typical work. You have therefore built a wireless system for measuring EMG signals. The laboratory is located next to the hospital laundry room 9.a): Which external sources of noise might be in this place? (mention at least 5) 9.b): How do these noise sources connect to your system? 9.c): Explain your strategy to reduce...

A local online bitcoin wallet company, Luno is running out of capacity and performance with the...

A local online bitcoin wallet company, Luno is running out of capacity and performance with the current storage system. Luno has decided to own a RAID system at a reasonable cost to increase the speed, capacity, availability and scalability of the trading activities. (a) Recommend a suitable RAID system for Luno. Provide your strong justifications.

RunAway is a local company that custom-prints tech running shirts for organized racing events. The company...

RunAway is a local company that custom-prints tech running shirts for organized racing events. The company has been in business for 2 years. Normal demand for the tech running shirts is approximately 650 shirts per event. On average, there are two events per month. The company has the following direct costs pershirt: Direct material (tech shirts) $5.00 Direct labor (printing) $0.60 Direct labor (design) $2.70 Total direct costs $8.30. The company has historically estimated selling price based on the direct...

In a business, management is responsible for running all aspects of the entity. In theory, the...

In a business, management is responsible for running all aspects of the entity. In theory, the broad objectives for the business will be set, e.g. operating the business efficiently and effectively, the risks which threaten the objectives set will be identified, and suitable responses to the risks will be put in place. These responses will include implementing a proper information system (including proper books, records and documents), employing competent staff, and implementing policies and procedures, including sound control activities. In...

You are running a local fair, and one of booths has a prize wheel with 12...

You are running a local fair, and one of booths has a prize wheel with 12 slots: 4 light bulbs, 4 gear shifts, and 4 dollar signs. You have been called over to arbitrate a dispute. A customer says that they have been watching the prize wheel spin for an hour, and after 60 spins, they have seen the gear shift come up 24 times (the gear shift means that instead of winning a prize, the customer has to donate...

You are responsible for managing a $100,000 portfolio for a local community trust. The managing committee...

You are responsible for managing a $100,000 portfolio for a local community trust. The managing committee has heard that by investing in shares and other financial instruments, the community trust could achieve a higher return than what is currently earned through an internet maximiser account. The committee has heard that you are currently studying a unit on security analysis and portfolio management. You are requested to build a portfolio of investments by the end of July 2018, track the performance...

As a shift manager at a local fast food place, you are responsible for ensuring quality...

As a shift manager at a local fast food place, you are responsible for ensuring quality control. You do not want to weigh all the frozen hamburger patties that get delivered by your supplier to make sure they weigh four ounces on average, so you choose 25 patties at random. You calculate that the sample mean weight of patties is 3.4 ounces and the standard deviation of the weight of hamburger patties to be 0.5 ounces. (a) Test the hypothesis...