essay how companies differentiate and position their products for maximum competitive advantage( marketing)

essay

how companies differentiate and position their products for maximum competitive advantage( marketing)

Expert Solution

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Basically, no company can survive in the market if they have similar products as compared to their competitors. To be successful, the company needs to pursue the positioning and differentiation of products. When the company decides which market it needs to target, the company must decide for its positioning and differentiation strategy.

By creating positioning and differentiation strategy over its competitors, the company gives its target market the reason to buy the products and services from them rather than from its competitors as the company can increase its sales with only differential marketing strategy. Differentiation strategy comes before the effective positioning of the companies offering to its target market. The differentiation and positioning strategy include three steps; identifying the possible differentiation strategy that creates a competitive advantage, then choosing the right differentiation strategy that can boost up the sales and choosing the right positioning strategy for the company. The company can choose its differentiation strategy in keeping mind the price, quality, durability, and competitors of the product.

Then, positioning strategy requires a research plan before implementing it. The goals of the study are to determine what is the impact of differentiation on its products and company, what should be considered to position a strategy that can give a maximum competitive advantage, identifying the best differentiation and positioning strategy, and keeping a check on whether the strategy is improving the sales or not.

keosha answered 2 months ago

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