In: Operations Management
In order to have better performance in the area of corporate social responsibility, it is important for organizations to get involved in different areas that can benefit society directly or indirectly. The corporate social responsibilities are the important criteria for the fir to develop a soft image among the public. In order to improve the current level of CSR activities, the organization needs to clarify its vision and mission along with the sense of social responsibility. The company should try to induce more activities that can promote social interest in its objectives. The company can ask its manpower and management to get involved in these activities and thus different initiatives should be started by the company which motivates the voluntary participation of the members. The involvement of the top management is quite important as it will motivate the lower level of employees. Different types of volunteer programs and fund raising activities can be initiated. The company can also finance the various social activities such as imparting the education to the poor children, facilitating free healthcare services to the marginal section of the society. Apart from this, the company has to come up with a strategy that can help in improving its CSR presence. Forming collaboration with NGOs and other social groups can also be beneficial in this regard.