Question

Compare and Contrast the online presence, social media strategy, brand name recognition, target market, etc. between Coca-Cola and PepsiCo.

Answer 1

PepsiCo is an American multinational food snack, and beverage corporation headquarters in Harrison new york in the hamlet of purchase .pepsico has an interest in the manufacturing market and distribution of grain-based snack foods beverages and other product

the coca-cola is American multinational corporation and manufacturer beverage concentrates and syrups ., the headquarters in Atlanta Georgia

coke's brand is more valuable that's why Coca-Cola winning the cola war, in 2011 Coca-Cola brand held 17% of the American soda market

social media engagement level on Instagram is higher and Pepsi using the Instagram page to post photo and video on Instagram, their main target group is young people student, so they more engaging with social media most of the young people spent their free\ time on Instagram rather than Facebook so they more actively engaging in Instagram

Coca-Cola links all their social media sites on their website s, Coca-Cola uses many social media sites to interact with their customer and asking their feedback on social media.

both Coca-Cola and Pepsi actively presenting on their social media page for the promotion of goods and services

the company doing a good job at entertaining the customer and induce them to be more active in the social media page,

coca cola has used various tactics to ensure it has maintained a healthy presence on social media ,coke lalaunched Rfrereshment feed in 2018 ,

TARGET MARKET OF BOTH PEPSI AND COCACOLA

both company having huge market value and maintain good market position over the year , having taste product with different flavours, main target market of the both company is young people they spending more money for refreshment than adult one and also students and children between 10 t0 18 ,

important target group of the company are

1. yonung people

2.students

3.working adult

children above 10 years of age  

BRAND BUILDING  OF COCA COLA AND PEPSI

Pepsi and cocacola maintain good advertisement strategy to promote their product brand ,

1. positive emotional appeal -

positive emotional like -humour ,love ,care ,pride or joy are shown in adverisement to appeal audience to buy the product for eg:- during world cup Pepsi and coca-cola using emotional advertisement to promote their market value ,and during festival season use moral appeal

2,taste and preference

Pepsi and Coca-Cola still give people two vastly different flavour, Pepsi is sweeter than coke and is also characterized by a citrusy flavour unlike the more raising -vanillla taste of coke

3 product repositionitionig

the aim of the latest market campaign is to repositioning the coca cola brand as a meal -time accompaniment ;their key message meals taste better with coca cola ,in this case coca cola want consumers to associates meals time with the drink to build up product consumption and thus sales ,and this is market penetration strategy