Question

Heather Anderson is a vegetarian who follows a holistic lifestyle She credits her adoption of a healthy lifestyle with saving her life. Now she wants to share this healthful living with others through her new company called "BC Edible Health" Her firm would initially start with the over 60 wild edible plants found in BC and the Pacific Northwest. These plants form part of the BC 100 mile local diet. Heather would sell these plants (products ) to customers. Details Collect the plants from BC forests clean them and sell them as is (live plants )their seeds only or dried format ready to ship anywhere in the world to individual customers, restaurants, grocers, etc. Grow some of these plants in her own two large greenhouses on her property contract greenhouses in BC to grow many of the high-volume selling plants for her open a store on Commercial Drive to showcase these plants (do cooking demonstrations ) and offer them for sale in any of the above formats conform to all BC and Federal Government health regulations Participate in wellness events, conventions, trade shows people become increasingly concerned about processed foods Heather sees a real need for her business Her main motivation is peoples health, but she does realize this operation needs to be carefully planned out in order to be at least self-sustainingWhile she realizes your consulting group may not be familiar with her products, she does respect your group's reputation for creating comprehensive operations plans what we required

1 identify at least 4 different types of customers. ( vegetarians, sellers, restaurants and specific diet plan followers)

2. explain the reasons that they are facing in life that would cause them to want to use your firm for each type of customer

3. what are the important things happening in their lives for each type of customer

4. their target market \ 4 customers segments )

5.explain their demographics in detail for each type of customers

Answer 1

1. The four different type of customers would be vegetarians (predominantly), those who follow specific dieteray plans (both of the come in certain types of customers, third would be restaurants that follow a a veg or pescatarian menu. And fourth would be the sellers.

2 & 3.Most probably people with health crisis, such as allergies or ones that suffer from preservatives in food would be the ones to be attracted to such foods. Maybe people with issues of obesity or cholesterol even. As she is branding her brand in the basis of "life saving food." The restaurants would want to use your products as they cater to a similar target population and stores - to increase options and variety.

4. The target marker, as mentioned in question 1, would be those that belong to the people who are either into fitness and/or are deidictaes at changing the way food affects their bodies. Or those wiling to make a change.

5. The demographic would most definitely exclude children below the age of 15/16 roughly as arounf that age the consciousness towards one's food intake isn't as concentrated on as is in later demographics. It would also include upper middle class and rich as these groups generally flock towards healthy alternatives. And as far the age is concerned mostly focusing on those above the age of 19 at the very least. Older people would be more so inclined as they due to sundry other issues do tend to flock to alternatives that prove to be healthier in the long run.