Question

Question one:

Define "Sustainable Supply Chain Management" and discuss how a specific company uses it.

Question two;

Define the following terms AND give an example of each - a)   Franchise b) Gross Margin c) Direct Marketing.

Question three:

Define "Customer Relationship Management and give an example of how a specific company uses it.

Answer 1

Ques 1.) What is sustainable supply chain management?

Sustainable supply chain management includes coordinating naturally and monetarily reasonable practices into the total supply chain lifecycle, from item plan and advancement, to material choice, (counting crude material extraction or farming creation), fabricating, bundling, transportation, warehousing, dispersion, utilization, return and removal. Naturally sustainable supply chain management and practices can help associations in diminishing their all out carbon impression, yet in addition in streamlining their start to finish tasks to accomplish more prominent cost investment funds and gainfulness. All supply chains can be improved utilizing sustainable practices.

Model: Nike-The American sportswear brand has found a way to 'green' its supply chain. The organization's site expresses: Every item and accomplice, each choice, each portal, each phase from idea to recovery adds to a close to unbounded biological system of circumstances and logical results. To offer however much lucidity into this environment as could reasonably be expected, we've refined it down to seven major stages – Plan, Design, Make, Move, Sell, Use, Reuse.

Ques 2. (a) Franchising is a game plan where franchisor (one gathering) awards or licenses a few rights and specialists to franchisee (another gathering). Diversifying is a notable marketing procedure for business extension.

A legally binding understanding happens among Franchisor and Franchisee. Franchisor approves franchisee to sell their items, products, administrations and offer rights to utilize their trademark and brand name. What's more, these franchisee demonstrations like a seller.

Consequently, the franchisee pays a one-time expense or commission to franchisor and some portion of income. A few focal points to franchisees are they don't need to burn through cash on preparing representatives, they get the opportunity to find out about business methods.

For instance, a few inexpensive food chains like Dominos and McDonalds work in India through diversifying.

(b) Gross Margin: Gross edge is an organization's net deals income less its expense of merchandise sold (COGS). As it were, it is the business income an organization holds in the wake of bringing about the direct expenses related with creating the merchandise it sells, and the administrations it gives. The higher the gross edge, the more capital an organization holds on every dollar of deals, which it would then be able to use to pay different expenses or fulfill obligation commitments. The net marketing projection is just gross income, less the profits, stipends, and limits.

For instance, if an organization's ongoing quarterly gross edge is 35%, that implies it holds $0.35 from every dollar of income created. Since COGS have just been considered, those residual assets may thusly be diverted toward paying obligations, general and regulatory costs, intrigue expenses, and profit appropriations to investors.

(c) Direct marketing: Direct marketing is a sort of promoting effort that tries to accomplish a particular activity in a chose gathering of customers, (for example, a request, store or site visit, or a solicitation for data) accordingly a correspondence activity done by the advertiser. This correspondence can take a wide range of organizations, for example, postal mail, telemarketing, retail location, and so on. One of the most intriguing strategies is direct email marketing.

Example: Canva-The excellence of Canva's messages is in its effortlessness. At the point when they make another plan idea, they publicize it to the entirety of their endorsers and send them an email so they know and can begin applying the new layout in their introductions and infographics. At Cyberclick we are extraordinary admirers of this web based marketing instrument (so we may be somewhat one-sided) and accept that their messages are incredible instances of direct marketing.

Ques 3.) Customer relationship management (CRM) is an innovation for dealing with all your organization's connections and associations with clients and potential clients. The objective is basic: Improve business connections. A CRM framework encourages organizations remain associated with clients, streamline forms, and improve benefit.

At the point when individuals talk about CRM, they are normally alluding to a CRM framework, a device that assists with contact management, deals management, efficiency, and the sky is the limit from there.

A CRM arrangement encourages you center around your association's associations with distinct individuals — including clients, administration clients, partners, or providers — all through your lifecycle with them, including finding new clients, winning their business, and offering help and extra administrations all through the relationship.

Example: Westfield-Westfield's business is tied in with selling. The organization, which possesses and works 100+ malls around the world, is master in helping retailers construct flourishing organizations. Westfield's own business is likewise prospering a result of a custom rent management application based on App Cloud that lets the organization accomplish more to enable its clients to meet their objectives.

Westfield's claim to fame renting gathering — which sells retail trucks, stands, impermanent stores, sponsorships, and brand actuations, just as public expos and other exceptional occasions — needed to improve the manner in which its agents find and grandstand stock to clients so they could close more arrangements, quicker.