Question

Question 3

Companies such as Hungry Lion are operating in an age where the market landscape is changing drastically.

Discuss these changes and the impact the have on the operation of Hungry Lion.

Answer 1

African -based retail fast-food chain specialist Hungry lion has remarkably made an expansion over a years in its market landscape as well optimized its operation in changing demands. Nevertheless, their business is widespread in different parts of the South Africa operating chain of 200 stores at Lesotho, Namibia, Zambia, Swaziland & Angola with 4000 employees serving at the firm.  

Following are the changes the Hungry Lion adopted in its operations to serve better-

• Serving to bigger parts as with more chips with more smiles on the customer's face is the key to the changing operations of Hungry lion as one part of the goal by providing the joy to the employees, local communities & the customers at large through the food served with passion.
• Hungry lion undertook the need for branding at the times of 2008 crises that they realized the without a brand will fail in its story with an experience to deliver in the long term. The company invested a lot in designing the stores, consistency in product quality & developing it as a brand itself with sound character. The company has really made a paradigm shift in its business-centric approach to the customer-centric brand which reaped rewards as a stratospheric growth in the past few years of changing the environment.
• Hungry Lion understood the need for technology in its operation which required the re-energized direction in strategy changes to be followed with an speedy implementation of revolutionary technologies. The company now benefits in its operations with the adoption of AI -Artificial Intelligence, cloud computing, automated system checks, and live cash boards which serves as a multi-purpose vehicle in serving the business on forward. This has made the firm a more connected workforce which makes executing operationally more efficient.
• From technology to data-driven management performance system hungry lions have made it system more realistic to have an overview of the customer experience which enables them to execute plans & fix in thier with speed as well scale. Having the right technologies in place, full visibility of information comes with accountability & the transparency has been one of the key element which helps in knowing what needs to be done & if it was done.
• The hungry lion knows the importance of employees as they are the key in serving & achieving the firm's ongoing business so it provides them extensive benefits as providing them the position as an employer of choice & equally its talent retention capabilities. The company has introduced E-learning materials in five languages which also provides inhouse training programs from LessonDeck which provides a comprehensive program in assisting, access to healthcare of employees at affordable with more tailored training programs.
• Hungry Lion as part of the firm provides a lot of opportunities to reward loyalty & ambition by offering not just a job but an opportunity to build a prosperous career. Having developed a culture that is centered firmly in providing benefit to all people whether its supporting local communities or internal employees as all has been a unique & admirable outlook.
• New systems, as well as optimized procedures in operations, has made a hungry lion in focusing on organic growth with consolidation allowed to not only transition into independence but equally providing the platform to gear up to full expansion & change over the years.
• Hungry lion has a lot of good opportunities to expand its business across 54 Africa countries by franchises, joint ventures, or partnerships serving immensely to all. The firm has also involved in three pillar CSR strategy initiatives to contribute towards hunger alleviation, bring change in local communities & promoting skill development serving as well with the business in operation.

Therefore, with all these initiatives there has been a great impact that can be seen with the company as Hungry Lion which has transformed the way they engage the people, connecting the overall business functions to thier objectives, creating a sound culture among employees for living the values, building a brand & serving a large to the customers & local communities in the parts of Africa.