Question

in the retail sector, there are alternatives way in which products can be reach their market.
compare the aspects of a business to consumer distribution channel to those of business to business distribution channel. provide relevant examples to support your discussion

Answer 1

There can be a variety of differences that can be seen in the aspects of a business to consumer distribution channel and business to business distribution channel. A distribution channel refers to the path of how the busines or any one entity is delivering the goods and services to another entity.

B2C is your business to consumer distribution channel where the chances of having a direct channel of providing the goods and sellers are lesser as compared to B2B (business to business) channels where the chances of providing services and goods through direct channels are more.

Various intermediaries are involves in B2C channel like the retailer, warehouser, agent to make good deliver from the business to the consumer. On the other hand, in B2B not many participants are involved as business deals with the business directly.

Prices are being changed in B2C as prices set by the supplier reach the warehouser, then the retailer and then the consumer which makes the prices go higher. On the other hand, in B2B as goods and services are being rendered directly from the business prices are always lesser than what consumers get.