Question

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SWOT Analysis

SWOT analysis stands for identifying the strengths, weakness, opportunities and threats associated with a particular product, service, project, person or company. It is generally a study undertaken by companies. Strengths and weakness are generally internal in nature while opportunities and threats are external in nature. As a company plans its next move, it should consider all of these things before proceeding. The plan's strengths and weaknesses are factors within the company's control. The company can then work to make the most of its strengths and eliminate the weaknesses. Opportunities and threats, on the other hand, are external factors within the community that could affect the project's success. The company does not have much control over these situations.

SWOT Analysis for Coca Cola

Strengths in the SWOT of Coca Cola :-

1) Brand Equity – Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity.

2) Company valuation – One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. This valuation includes the brand value, the numerous factories and assets spread out across the world and the complete operations cost and profit of Coca cola.

3) Vast global presence – Coca cola is present in 200 countries across the world. Chances are, any country that you go to, you will find coca cola present in that market.

4) Largest market share – There are only 2 Big competitors in the beverage segment – Pepsi and Coca cola. Out of these two, coca cola is the clear winner and hence has the largest market share. Amongst all beverages, Coke, Thums up, Sprite, Diet coke, Fanta, Limca and Maaza are the growth drivers for Coca Cola.

5) Fantastic marketing strategies – Coca cola unlike Pepsi always tries to win peoples heart. Where Pepsi’s target is continuously changing, and is targeted towards youngsters, Coca cola targets people of all ages. The targeting is also done by celebrities who are well liked – for example – Amitabh Bacchan, Sachin tendulkar, Aishwarya Rai, Aamir Khan etc.

6) Customer Loyalty – With such strong products, it is natural that Coca cola has a lot of customer loyalty. The products mentioned above like Coca cola and Fanta have a huge fan following. People will prefer these soft drinks over others. Because of the good taste of Coca cola, finding substitutes becomes difficult for the customer.

7) Distribution network – Coca cola has the largest distribution network because of the demand in the market for its products. On the other hand, due to this successful distribution network, Coca cola has been able to command such a high market presence.

Weaknesses in the SWOT of coca cola :-

1) Competition with Pepsi – Pepsi is a thorn in the flesh for Coca cola. Coca cola would have been the clear market leader had it not been for Pepsi. The competition in these two brands is immense and we don’t think Pepsi will give up so easily.

2) Product Diversification is low – Where Pepsi has made a smart move and diversified into the snacks segment with products like Lays and Kurkure, Coca cola is missing from that segment. The segment is also a good revenue driver for Pepsi and had Coca cola been present in this segment, these products would have been an additional revenue driver for the company.

3) Absence in health beverages – If you watch the news, you would know that obesity is a major problem affecting people nowadays. The business environment is changing and people are taking measures to ensure that they are not obese. Carbonated beverages are one of the major reasons for fat intake and Coca cola is the largest manufacturer of Carbonated beverages. The inference is that the consumption of beverages in developed countries might go down as people will prefer a healthy alternative.

4) Water management – Coca cola has faced flak in the past due to its water management issues. Several groups have raised lawsuits in the name of Coca cola because of their vast consumption of water even in water scarce regions. At the same time, people have also blamed Coca cola for mixing pesticides in the water to clear contaminants. Thus water management needs to be better for Coca cola.

Opportunities in the SWOT of coca cola :-

1) Diversification – Diversification in the health and food business will improve the offerings of Coca cola to their customers. This will also ensure that they get better revenue from existing customers by cross selling their products. The supply chain which is distributing their beverages can also distribute these snacks thereby sharing the load of Supply chain costs.

2) Developing nations – Although developed nations have a high presence of Coca cola, these countries are slowly moving towards healthy beverages. However developing countries are still being introduced to the delight of carbonated drinks and soft drinks. Countries like India which are developing and have a hot summer, find the consumption of cold drinks almost doubled during summers. Thus the higher consumption in developing environment’s can be a good opportunity to capitalize for Coca cola.

3) Packaged drinking water – With hygiene becoming a major factor in the consumption of water, Packaged drinking water has found its way into peoples mind. Coca cola has a presence in the packed drinking water segment though Kinley. Although Kinleys expansion is slow as of now, Kinley has a huge potential of expansion. Thus Coca cola as a company should focus on the expansion of Kinley as a brand and take it up to Bisleri ‘s level of trust.

4) Supply chain improvement – Supply chain can be a major cost sink hole with the transportation costs always rising. Coca cola’s complete business is based on transportation and distribution. There will always be possible improvements in this area. Thus Coca cola should keep strict watch on its Supply chain and keep improving to bring the cost down.

5) Market the lesser selling products – In the product portfolio of Coca cola, there are several products which have not found acceptance in the market. Coca Cola needs to concentrate on the marketing of these products as well. It is understood that Coca cola has made several expenses to launch these products. Thus, the marketing and subsequent rise of sale of these products will help revenue of Coca cola.

Threats in the SWOT of coca cola :-

1) Raw material sourcing – Water is the only threat to Coca cola. The weakness of Coca cola was the suspected use of pesticides or vast consumption of water. However, the threat here is that water scarcity is on the rise. With the climate changing, and regions of various countries facing scarcity of water, sooner or later someone might raise fingers on beverage companies. Thus, Water sourcing is an axe which can fall anytime on the head of Coca cola. If water is limited or rationed, Coca cola can experience a major downfall in their revenue and capacity of distribution. The same can affect its arch rival Pepsi as well.

2) Indirect competitors – Coffee chains like Starbucks, Café coffee day, Costa coffee are on the rise. These chains offer a healthy competition to Coca colas carbonated drinks. They might not be a big competition for Coke, but they do give a dent to its beverage market. Similarly, health drinks like Real and Tropicana as well as energy drinks like Red bull and Gatorade are stealing away the market share indirectly.

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Question: Rewrite the Above Assignment in your own words?

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Note: Please rewrite the below Assignment because it is Plagiarized so i want to make it rewrite and remove the plagiarism

Answer 1

Answer:

SWOT analysis should identify the strengths, weaknesses, opportunities and threats associated with a particular product, service, project, person or company. Usually through research done by companies. Strengths and weaknesses are usually natural while opportunities and threats are external to the environment. As the company plans its next move, it should consider all these factors before proceeding. Strategy strengths and weaknesses of factors within company control. The company can then work to fully utilize its strengths and remove weaknesses. Opportunities and threats, on the other hand, are external factors within the community that can affect the success of a project. The company does not have much control over these cases.

SWOT Analysis for Coca Cola

Strengths in the SWOT of Coca Cola:-

1) Complete Equity - dope with its nice world presence and distinctive complete identity is definitely one in all the fore most high-ticket completes with the best brand identity.
2) Company valuation - one in all the foremost necessary firms within the world, dope is value regarding $ seventy nine.2 billion. These calculations embrace the worth of the merchandise, several factories and merchandise distributed world wide moreover because the total operative prices and profit of dope.
3) Massive world presence - dope is gift in two hundred countries worldwide. Chances are high that, no matter country you visit, you'll realize dope out there therein market.
4) Massive market share - There are solely a pair of competitors within the food class - Pepsi and dope. Of the two, dope is that the clear winner and has the most important market share.
5) Superb promoting methods - dope not like Pepsi is usually attempting to win people's hearts. Wherever Pepsi's direction is continually dynamic, and aimed specifically at teenagers, dope is aimed toward individuals of all ages. Guiding this is often conjointly done by well-known celebrities - for instance - Amitabh Bacchan, Sachin tendulkar, Aishwarya Rai, Aamir Khan etc.
6) Client Loyalty - With such robust merchandise, it's solely natural that dope has a lot of client loyalty. The aforesaid brands like dope and Fanta have a large following. Individuals can like these soft drinks quite others. Because of the great style of dope, finding its ingredients becomes troublesome for the client.
7) Distribution Network - dope could be a massive distribution network because of the demand within the marketplace for its merchandise. On the opposite hand, due to a made distribution network, dope has been ready to command bigger market presence.

Weaknesses in the SWOT of coca cola:-

1) Competition with Pepsi - Pepsi is a thorn in the flesh of Coca cola. Coca cola would have been a clear market leader if there had been no Pepsi. The competition in the two models is huge and we don't think Pepsi will give up so easily.

2) Product differentiation is low - Where Pepsi has made a good stint and is distinguished in the Indigenous segment with products such as Lys and Kurkure, Coca cola is lost in that segment. This segment is also a positive driving force for Pepsi's revenue and if Coca cola were present in this segment, these products would be an indicator of the company's revenue.

3) Lack of health drinks - If you watch the news, you will know that obesity is a major problem affecting people these days. Business conditions are changing and people are taking steps to ensure they don't have too much fat. Carbonated drinks are one of the major reasons for high fat consumption and Coca cola is a major manufacturer of Carbonated drinks. The reason is that consumption of drinks in developed countries may decrease as people will choose a healthier alternative.

4) Water management - Coca cola has suffered in the past due to its water management problems. Many groups have filed lawsuits on behalf of Coca cola because of their excessive use of water even in mountainous areas. At the same time, people have also accused Coca cola of mixing pesticides in the water to clear impurities. So water management needs to be better for Coca cola.

Opportunities in the SWOT of coca cola:-

1) Diversity - Diversity in the health and food business will enhance the supply of Coca cola to their customers. This will also ensure that they get the best money from existing customers by selling their products. The supply chain that distributes their beverages can also distribute this simple meal when sharing the Supply chain cost burden.

2) Developing Countries - Although developed countries have a large area of ​​Coca cola, these countries are slowly shifting towards healthier drinks. However developing countries are still being introduced to enjoy carbonated beverages and soft drinks. So the highest use in environmental development can be a great opportunity to make money with Coca cola.

3) Mixed drinking water - As cleanliness becomes a major factor in the use of water, packaged drinking water has entered people's minds. Cocaa cola has a presence in the full drinking water area though Kinley. Although the Kinleys expansion is slow at present, Kinley has tremendous potential for growth. So Coca cola as a company should focus on the expansion of Kinley as a brand and take it to Bisleri's level of confidence.

4) Supply Chain Development - Supply chain can be a great sink for cost and travel costs are constantly rising. Coca cola's entire business is based on travel and distribution. There will always be improvements in this area. Coca cola should therefore take a closer look at its Supply chain and continue to make improvements in reducing costs.

5) Buy Cheap Products - In the Coca cola product line, there are several products that have not been accepted in the market. Coca Cola needs to focus on marketing these products. It is understood that Coca cola has incurred considerable costs to introduce these products. Therefore, the subsequent sales and increase in sales of these products will benefit Coca cola revenue.

Threats in the SWOT of coca cola:-

1) Cleansing with Color - Water is the only ingredient in Coca cola. The weakness of Coca cola was the use of suspected pesticides or heavy water use. However, the threat here is that water demand has increased. With climate change, and the states of various countries suffering from water shortages, someone may soon lift their finger on alcohol companies. So, Water sourcing is an ax that can fall at any time in the head of Coca cola. If water is limited or stolen, Coca cola can experience a significant decrease in its income and distribution capacity. The same could affect his arch rival Pepsi too.

2) Indirect competitors - Coffee chains like C.C.D and Starbucks are on the rise. These chains provide a healthy competition for the carbonated drinks of Coca colas. They may not be Coke's biggest competition, but they do offer an entry into the beverage market. Similarly, health drinks such as Real and Tropicana and energy drinks such as Red bull and Gatorade are stealing the market share indirectly.