Question

Research the latest news about the Nissan LEAF in the Canadian market. Have any new features been added since the car was launched as a new product? Has the style changed? Find out what colors the car is available in. How do you think automobile marketers decide which colors do offer?

Answer 1

The Nissan LEAF has been reintroduced to the market for the year 2018 with several new and distinct characteristics and features compared to its first generation models earlier. Since the initial launch of the first generation Nissan LEAF and following the reintroduction with notable modifications this universally reputed car manufacturer has witnessed a considerable hike in sales for the new model. The presale figures for the new generation LEAF already matches the sales percentage(11%) for the entire first generation model which had been released for sale during mid 2011. This certainly indicates a formidable success for the new generation model which has been achieved by a presale period of only two months.Now let us initially discuss some of the new features and styles that have been added to the new models in comparison to the first generation models.

Some of the notably new features for the new generation LEAF mainly include a highly efficient and robust power unit,e-pedal system and a remarkable ProPILOT Assist package inside the cars.The newly designed power unit comes in a battery pack containing 192 cells with relatively thinner walls with an adjustable thickness of the battery cells which can be increased to 0.9mm each.The capacity of the battery for the new LEAF is almost 42kwh which is much higher than that of the older generation which was 24kwh.The previous nickel metal composition in the older generation has been replaced by a NMC layout thereby increasing the peak capacity of the battery for new LEAF to 70km from 30km(older generation.Now,the e-pedal system is another newly configured feature in the new 2018 LEAF which facilitates one pedal regenerative driving.Although some of the features of the e-pedal are still similar to the older models but now a separate e-pedal swithc is available for a better regenerative driving experience.The e-pedal system in the new model provides much better driving experience with easy acceleration and much smoother break system with speed regulation.Aside from the highly improved power unit and a modified e-pedal ProPILOT Assist provides an intelligent cruise control, a terminology coined by Nissan and lane centering which has been added to the new LEAF.However it should not be mistaken as a hands free or autonomous driving system.It can be characterized a torque sensor available at the steering column which alerts the driver to maintain his/her attention while the hands are on the steering.Therefore, it is an important driving assistance feature that is added in the new generation models.

The company has also made some remarkable changes in its exterior styles and design for the new LEAF models in comparison with the former generation cars. The newly manufactured Nissan lineup models contain signature V-shaped griiles,floating roof lines and improved boomerang daytime running lights and brighter break lights.These are evidently a stand out modifications compared to the older generation models with monotonous appearance and eccentric features.Furthermore, the ergnonomical features of the new model are also much better than the older ones.For example,the charging ports inside the car are relocated at an adjustable and comfortable position allowing for easy connection with a line of sight from standing.While in the previous LEAF models plugging chargers required bending knees providing discomfort.

The model colors for the new Nissan LEAF 2018 are commonly white,yellow,rear and light blue,spring light green and other two tone options.The models that will be proposedly avaiable in the Canadian market include Visia,Accenta,N-Connecta,2 Zero(Special Edition) and Techna with various price ranges.

Some of the extremely important criteria for deciding the model colors for the automobile marketers are consumer choice and preferences, cultural influences and customs,aesthetic values of individual consumers and certain demographic characteristics of the consumers such as family size,family composition,average age group of the consumers and so forth.Automobile industry is profoundly affected by ever-changing consumer choices and preferences,cultural perceptions and values and demographic features of the consumer groups. Hence,the colors of the same model manufactured by the same firm/company will vary from country to country on the basis of the domestic cultural values and perceptions as a great deal of aesthetic taste is associated with car colors which is universally dynamic.Furthermore, apart from internal and external economies of scale in production which is important to enhance profits, the manufacturers have to be very much aware of the ever changing and flexible tastes and preferences of the consumers which are highly crucial to generate higher sales revenue.Car color is a very important component which can attract consumer attention along with other interior and exterior features and hence increase revenue.Consequently, much similar to the electronic industry the automobile market is understably dynamic with much frequent introduction of new models with constant modifications and improvement in accordance with dynamic consumer specifications.