Question

Explain about the 4ps of marketing that Roots Canada should implement to work out well in russia

Answer 1

The 4ps of marketing that Roots Canada should implement to work out well in russia are as follows:

1. Price: Price is the amount that customers have to pay to receive a product/services. Many companies try to reduce the price of their product but the price should be should that it should be appealing to the customers. The price of the product should induce a sense of quality and originality. So the Roots Canada has to decide about the price of its products that may be attracting the customers.

2. Place: Place is any activity done by the company to make sure that the product is available to the customers. A place can be any channel, intermediatary or distribution to ensure that availability of the product to the customers. It is a mechanism to move the goods and services from the manufacturer to the end users. So the Roots Canada has to decide through which channel would be most appropriate for them to make sure the availability of the product to the end users.

3. Product: Product is a combination of all the goods and services that the company is producing for the target market. A product should be high in performance, reliable, durable, safe and should have good aesthetics that makes it appealing to the target customers.

4. Promotion: Promotion is a combination of all the activities done by the company to make the customers aware of the company's products and inform the target customers about the details and variour features of the product. Through promotion a company can encourage the potential customers to buy their products. A huge focus should be made by the Roots Canada on promotion to gain a large market share.