Question

As a media buyer working on behalf of a large toy company, it is your job to buy media space for the launch of the KissKiss doll, which all advertising research shows will be a tremendous profit maker for the Cooper-Fitts Toy Company. Create a plan for a year’s advertising (Jan.-Dec.) for KissKiss. Explain your decisions about the types of media involved, when to use which types, and for how long each type should run. Make assumptions as needed.

Answer 1

A Thumbs Up! Would be really helpful for me. If you have any questions, please leave a comment and I will get back to you as soon as possible.

So, as a media person for the launch of the kisskiss doll, I would use a television commercial campaign and online marketing. Substantial research has evaluated that television advertisings create an effect on children's eating habits and their eating habits tense to create a market for kids related products.

Firstly, starting from January I would first start television commercial campaign where I would consider taking a star kid into the ad because that will surely create a major impact on the buyers and parents. So, my major audience will be the parents because they usually take a decision on behalf of their small children. Television is one of the important and successful media for marketing toys. It's a simple more likely to children watch the television more likely are the chances they will ask from their parents to buy them the toy. I will emphasize making an advertisement with star kids and keep the elements like emotions, parents, need for the doll. I would run the ad from January to July because as soon as the vacations of children will start the sales of KissKiss Doll will increase and once the market is created and the product is known by the buyers it will automatically shift the advertisement to mouth to mouth. Besides this, I will also run a social media campaign and online platforms, sell on different platforms like Amazon, Flipkart because these platforms surely have millions of customer base that includes parents, youth, children. Talking about the online media, I will consider the platforms like Facebook or ads on Google because they tend to increase the volume sales. From August to December, I will focus on all advertisements.