Question

In: Finance

A well-known car manufacturer decided to go completely to hybrids, adding more sports utility vehicles and...

A well-known car manufacturer decided to go completely to hybrids, adding more sports utility vehicles and using more cutting-edge technology. The company is also focusing more on electric cars. This example shows that strategic marketing management _______.

a.

shows how many new employees to hire
b.

addresses how a company can set goals
c.

defines the organization’s main activity at a particular time
d.

explains how to surpass the competition

Solutions

Expert Solution

When a firm has decided to focus entirely on hybrids with more electric cars, this is clearly a strategic re direction of the company and its efforts towards that direction.

Answer is b.

addresses how a company can set goals

jeff jeffy answered 2 years ago
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