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In: Operations Management

THIS IS AN ASSIGNMENT We are a mid-sized marketing consulting firm that provides client services in...

THIS IS AN ASSIGNMENT

We are a mid-sized marketing consulting firm that provides client services in the US and abroad. You have been assigned as an RKG’s consultant. For your first major project, you are responsible for creating a Marketing Plan for a hypothetical product, service, or organization of your choice. The Marketing Plan is focused on various strategy using new media and/or traditional media platforms and social media tools as the basis for the initial introduction into the market.
The Marketing Plan should identify the following:
1. "What" (Product or Service) Define your product, service or organization, explaining its history
2. "Who" (Target Consumer) Identify the market segments and target audience to whom you will direct your marketing efforts
3. "Why" (Plans and Projections) Outline your campaign’s strategic goals, including your financial
4. "Where" (Platforms and Tools) Explain the marketing channels you intend to use to market your product or service
5. "When" (Timeline and Schedule) of your chosen product, service or organization.

Solutions

Expert Solution

NIKE

WHAT

product- shoes

history- NIKE is the supplier of shoes and apparel incorporated in 1964 as BLUE RIBBON SPORTS by BILL BOWERMAN. The focused business activity includes designing, development, and global marketing. sell the product to retail outlets online website.

WHO

target consumer- include following-

  1. male ( running, training, sportswear, etc)
  2. female( running, baseball, sportswear, etc.
  3. youth( preschool, infants, toddler, kids)

market segment( operating segment)- North America, Western Europe, central and eastern Europe, Japan, or emerging segment almost every geographic segment.

target market include following-

  1. athletes
  2. fitness
  3. sports
  4. student
  5. recreational

WHY

plans and projection-

  • quality product- maintain quality by ensuring durability.
  • innovative design- design is so unique and innovative that projection is accepted by consumer happily. and demand in the market increases as design maintains its uniqueness.
  • customer service- it includes after-sales service and relationship buildup.

strategic goals-

  • make NIKE widely available across the globe.
  • maintain a leading position in the market.
  • meet the challenging demands of the customer.
  • value stakeholder, labor and other communities.
  • encourage environment friendly and pollution-free environment.

financial goals-

  • use financial resources wisely.
  • increase revenue growth rate.
  • build accurate financial models.
  • include all marketing costs.

WHERE

marketing channels

  • use mass media for promotion (TV internet, newspaper, and magazine)
  • well, known athletes work to advertise.
  • promote sports event
  • brand logo and image play a vital role in advertising.
  • an online platform (e- platform) like Amazon, Flipkart.

WHEN

timeline and schedule

  • by proper market analysis
  • sales forecast
  • during sports world events.

keosha answered 4 months ago
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