NIKE
WHAT
product- shoes
history- NIKE is the
supplier of shoes and apparel incorporated in 1964 as BLUE RIBBON
SPORTS by BILL BOWERMAN. The focused business activity includes
designing, development, and global marketing. sell the product to
retail outlets online website.
WHO
target consumer- include
following-
- male ( running, training, sportswear, etc)
- female( running, baseball, sportswear, etc.
- youth( preschool, infants, toddler, kids)
market segment( operating
segment)- North America, Western Europe, central and eastern
Europe, Japan, or emerging segment almost every geographic
segment.
target market include
following-
- athletes
- fitness
- sports
- student
- recreational
WHY
plans and projection-
- quality product- maintain quality by ensuring durability.
- innovative design- design is so unique and innovative that
projection is accepted by consumer happily. and demand in the
market increases as design maintains its uniqueness.
- customer service- it includes after-sales service and
relationship buildup.
strategic goals-
- make NIKE widely available across the globe.
- maintain a leading position in the market.
- meet the challenging demands of the customer.
- value stakeholder, labor and other communities.
- encourage environment friendly and pollution-free
environment.
financial goals-
- use financial resources wisely.
- increase revenue growth rate.
- build accurate financial models.
- include all marketing costs.
WHERE
marketing channels
- use mass media for promotion (TV internet, newspaper, and
magazine)
- well, known athletes work to advertise.
- promote sports event
- brand logo and image play a vital role in advertising.
- an online platform (e- platform) like Amazon, Flipkart.
WHEN
timeline and schedule
- by proper market analysis
- sales forecast
- during sports world events.