Question

This is for Harley Davidson.

A. Societal Global Environment

a. What STEEP trends currently in global environment most relevant to firm? b. How does world currency issues affect firm? c. What is the impact of e-commerce and info age on the firm?

Answer 1

a. The STEEP trends that are relevant for Harley Davidson include the following:

1. Socio-cultural factors- attitudes for leisure has increased. Increased inclination towards green technology.

2. Technological factors- green technologies have increased. computing technologies are highly used in vehicles.

3. Environmental and ecological factors- climate change issues, increased emphasis on business sustainability.

4. Economic factors- developing countries are facing economic growth, major markets are showing economic stability.

5. Political factors- e-commerce support has increased, and free trade agreements.

b. Currency issues can affect a firm in various ways because the companies are nowadays facing the liquidity, credit, translational and transactional risks. The other aspects like the supplier payments, balance sheet hedging and sales forecasts are all dependent on the currencies. Currency issues can affect the sales forecast and the actual sales of the manufactured units.

c. e-commerce and info age has revolutionized the current business landscape. Companies can directly engage with the customers through e-commerce websites and customers can place an order through online sites. Furthermore, the info age has made it easy for the customer to search for a specific product on the internet. All these advancement and developments are sure to benefit Harley Davidson in the long run.

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