Question

A. Strategic Alternatives	1. 2. 3.	Pro Con Pro Con Pro Con	List and describe 3 viable options, at least, and give a Pro and Con For each alternative
B. Recommended Strategy		New Pro New Con	Choose one of the three alternatives as your final recommendation. Then explain WHY. Give Pro and Con of why this alternative is the BEST alternative of the 3 you listed in Section VI. A above, considering the reality of the external and internal factors at the end of this fiscal year

Focusing on Harley Davidson in the market doing a Strategic Analysis

Answer 1

Three types of Strategic Alternatives for Harley Davidson are as below=

Price change= The company can think of reducing or modifying its pricing strategy in order to attract and accommodate more number of customers.

Pro= More number of customers can be included in the customer base

Con= It can hamper or reduce the profitability of the company

Focus on market expansion= The company has to expand its market more towards the developing countries where the purchasing power of the customers is increasing.

Pro= It will increase the market for the company

Con= It may distract the company's focus from the current market

Improving the product mix= The company may think of adding more variants in its product mix to have a lengthy product line to appeal to those segments which are still not addressed by the company

Pro= It will increase the offering of the company to the customers so more customer's need can be addressed

Con= Company can lose its well-established brand image