In: Operations Management
in 200 words
considering today's financial climate, how likely is it that
Southwest Airlines could aquire the capital necessary to support an
aggressive value enhancement strategy? from where would that
capital originate? compared to current interest rates, what do you
believe is a realistic interest rate Southwest might incur? which
of the liquidity ratios ( current ratio, quick ratio, inventory to
net working
capital) will be impacted by the influx of capital, if
borrowed?
cite references
References:
Kurt, D., & Hulland, J. (2013). Aggressive marketing strategy following equity offerings and firm value: the role of relative strategic flexibility. Journal of Marketing, 77(5), 57-74.