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in 200 words considering today's financial climate, how likely is it that Southwest Airlines could aquire...

in 200 words
considering today's financial climate, how likely is it that Southwest Airlines could aquire the capital necessary to support an aggressive value enhancement strategy? from where would that capital originate? compared to current interest rates, what do you believe is a realistic interest rate Southwest might incur? which of the liquidity ratios ( current ratio, quick ratio, inventory to net working capital) will be impacted by the influx of capital, if borrowed?

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References:

Kurt, D., & Hulland, J. (2013). Aggressive marketing strategy following equity offerings and firm value: the role of relative strategic flexibility. Journal of Marketing, 77(5), 57-74.

keosha answered 4 months ago
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