Question 4 Sizing up a segment is important, as well as knowing your company’s share of...

Question 4 Sizing up a segment is important, as well as knowing your company’s share of the segment. This exercise looks at the Dips, segmented by product-type preferences and usage. The solution requires a quantitative analysis of the Dips market. The total market for dips is $620 million. Dips usage for chips accounts for 67% of the market, and the usage of dips for vegetables account for the remaining 33%. Sour cream dips account for 50% of the market; bean/picante is 10%; cheese is 25%; and, cream cheese is 15%. Consider that Frito-Lay’s sour cream dip has revenues of $220 million, 76% of which is used for chips, and sour cream dips make up 65% of Frito-Lay’s vegetable dip revenue. What is Frito-Lay’s share of the vegetable dip segment, and what is its share of the sour cream dip market.

A. 26% and 71% B. 40% and 71% C. 26% and 35% D. 46% and 35%

Expert Solution

Answer

A. 26% and 71%

Frito-Lay’s share of the vegetable dip segment = $205 million *(percentage )= dips for vegetable ( $53 million)

= 26 %

Frito-Lay’s share share of the sour cream dip market.=

Sour cream dips account for 50% of the market= = $620 million*(50/100)

= $310 million

Frito-Lay’s sour cream dip has revenues of $220 million=

= $220 million

Frito-Lay’s share in $310 million market = $310 million *(percentage )= $220 million

=70.96 %

= 71%

keosha answered 4 months ago

Knowing the questions that you will be asked is very important as well as the answers...

Knowing the questions that you will be asked is very important as well as the answers in the preparation for an interview. You are required to come up with 5 questions that the interviewer is likely to ask and 5 answers.

For the following question provide your opinion, but back it up with your research as well...

For the following question provide your opinion, but back it up with your research as well as references used.... Why is there such an emphasis on patient safety in today's healthcare environment? Thanks a million in advance!

Given the current business environment, as a company how important is knowing your CCC? Be specific.

Does the stage of a company’s cycle (start-up to well established to bankruptcy) determine financing structure?

Don, you bring up the importance of knowing and understanding your internal environment. Internal environmental scanning...

Don, you bring up the importance of knowing and understanding your internal environment. Internal environmental scanning is done to determine the organization's strengths and weaknesses. For instance, should the external environmental analysis uncover a lucrative opportunity, does the organization have the resources, personnel, technology or capacity to pursue it? What good would it do to find an unmet need or opportunity if there is no way for the organization to fill that niche? That is why it is important for...

Knowing your blood type is important not only because it determines who you can donate blood...

Knowing your blood type is important not only because it determines who you can donate blood to but also who you can receive blood from. The second most common blood type in America is A positive and 36 percent of Americans share this blood type. The least common blood type is AB negative and only 0.5 percent of Americans have this blood type. Suppose a random sample of 196 American donors has been chosen at random. In this sample, let...

Design a 4-bit up/down counter which displays its output on the the 7-led segment using the...

Design a 4-bit up/down counter which displays its output on the the 7-led segment using the decoder used in Lab 2. In this lab, you will design a 4-bit up/down counter which displays its output on the 7-segment LED using the decoder that you designed in Lab 2. The 4-bit up/down counter module has 4 inputs, Clk_1Hz, Reset, Pause, and Up; and a 4-bit output Count. If Reset is 1, the counter should reset its count value to zero (0000)....

QUESTION 1 The authors of the text argue that money may well be the most important...

QUESTION 1 The authors of the text argue that money may well be the most important invention of all time. True False 1 points QUESTION 2 With money, an economy with 1000 items will have about 5,000 separate prices. True False 1 points QUESTION 3 After the collapse of the Soviet Union, their money – the ruble – experienced severe deflation. True False 1 points QUESTION 4 When we say that money serves as a measure of...

Problem 7-21 Segment Reporting and Decision-Making [LO7-4] Vulcan Company’s contribution format income statement for June is...

Problem 7-21 Segment Reporting and Decision-Making [LO7-4] Vulcan Company’s contribution format income statement for June is as follows: Vulcan Company Income Statement For the Month Ended June 30 Sales $ 800,000 Variable expenses 308,000 Contribution margin 492,000 Fixed expenses 480,000 Net operating income $ 12,000 Management is disappointed with the company’s performance and is wondering what can be done to improve profits. By examining sales and cost records, you have determined the following: The company is divided into two sales...

Problem 6-21 Segment Reporting and Decision-Making [LO6-4] Vulcan Company’s contribution format income statement for June is...

Problem 6-21 Segment Reporting and Decision-Making [LO6-4] Vulcan Company’s contribution format income statement for June is as follows: Vulcan Company Income Statement For the Month Ended June 30 Sales $ 900,000 Variable expenses 408,000 Contribution margin 492,000 Fixed expenses 480,000 Net operating income $ 12,000 Management is disappointed with the company’s performance and is wondering what can be done to improve profits. By examining sales and cost records, you have determined the following: The company is divided into two sales...

Question