Question

Considering a macro project that aims to break down oxygen and water from the moon crest and bring the same to the earth surface along with focusing on creating a livable space station in moon for refueling the spaceships travelling from earth to moon & back to earth, Explain in detail

a) what could be some of the best marketing plan and

b) public relations strategies for the project

Answer 1

The case mentioned above could be one of the realities that SpaceEx could create very soon in the coming years where we could market the strategy to make people aware about this service and the benefits allowing.

a) Best Marketing Plan to make people aware about this program would require:

1. Market Analysis: Before making any marketing strategy, first we would analyse the market for this space mission. As it would cost a huge amount of investment and cost, thus the price would also go beyond anyone's expectation. We would analyse the same market for this mission, we would segment and target the consumers in those market to understand what are their needs and wants.

2. Advertisement and Hordings: After segmentation and targeting, we would do the positioning strategy of making everyone aware about how amazing of a lifetime opportunity it is. We would create huge advertisement funds to make people aware about this service shows in all mediums like TV, hoardings and social media where the idea of going into space would soon become a trend.

3. Checking Results: At last, we would check the result of the advertisement and the market strategy that took place. We would analyse the results according to our set standard to check how much response is being generated, are we going into profit or loss or anything.

b) Public relation strategies for this project would include:

1. Shareholder and Finance Relation: Before any relations to be made, we need huge cost to paas the tests and the strategies made in our organisation to complete the actions and meet the set targets. Thus, to make this space exploration service a reality, we need funds. We would use public relation to make good relations with stakeholders, make them understand about great of an opportunity it is to generate funds.

2. Employee Relation: Once the funds are being generated for the space exploration, employees are to be motivated and directed to work accordingly to achieve the standard and the objectives of the successful launch of this project. We would make them understand about how important they are in making this a success.

4. Media and Consumer Relation: At last, by using press media and news reporters all around the world, we would use funds to make the consumers aware from the press relation. Media would take the interviews and the discussions to clear all the possible questions of the people and thus that would makw our relation better with our stakeholders.