Question

Considering a macro project that aims to break down oxygen and water from the moon crest and bring the same to the earth surface along with focusing on creating a livable space station in moon for refueling the spaceships travelling from earth to moon & back to earth. Explain in detail what could be some of the best marketing plan and public relations strategies for this project.?

Answer 1

ANSWER:

GIVEN THAT:

Considering a macro project that aims to break down oxygen and water :

MARKETING PLAN AND PR STRATEGLES:

A. Define Goals and Objectives : Here the aim of the project is to break down oxygen and water from the moon crest and bring the same to earth surface along with focusing on creating a livable space station in moon for refueling the spaceships travel from earth to moon and back.

B. Identify Target Audiences : For this particular project our target audience should be astrophysists, their families, media, Government regulators and policymakers.

C.  Establish the Strategy : Estblish the strategies to make the target audience aware of the project

few strategies which could be considered are digital storytelling, virtual reality, campaign management

D. Create Key Messages : Design your key messages not only to educate and inform, but also to change people’s perceptions or compel them to take action.

E. Measure Results : To understands the growth of audience attracted and that the marketing strategy is succeeded